Marketing Design and Innovation: A Study on Apple's iPhone 6s

MARKETING DESIGN AND
INNOVATION

Table of Contents
INTRODUCTION...........................................................................................................................4
TASK 1............................................................................................................................................4
The benefits and value derived by the clients or customers or recipients...................................4
The uniqueness of its design elements – shape, color, design, imagination, relevance and
.....................................................................................................................................................6
Usefulness...................................................................................................................................6
Its brand appeal in relation to competitors in contemporary markets.........................................7
REFLECTIVE..................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
In order to watch markets, innovation and design, individual will form picturing a better
world habit, and a person will transform ideas in his head into processed images, products and
services that shape their culture (Mootee, 2013). The product selected for this report is I phone
6s. The study shows the benefit and value derived by the customers, the uniqueness of Apple's I
phone and the brand appeal in relation to competitors. Further, it shows the new features of I
phone 6 like face time camera, Live pictures, IOS 9 Software, etc. It comes in different colors
like old, Silver and Space Gray. Moreover, the study shows my learning outcomes.
TASK 1.
The benefits and value derived by the clients or customers or recipients
The product selected is I phone 6s. The customers get gets full satisfaction regarding the
product as it is one of the leading brand in the world. The core benefits and the value given to the
customers are:
 Improvements in face time camera: This is the specific feature of Apple I phones.
Other brand of phone do not have this face time feature. The front camera is finally
getting a betterment on the Apple iPhone. The enterprise have raised the quality of front
camera and the megapixel enumerate from 1.4 to 5-megapixel on both iPhone 6s and the
iPhone 6s Plus. The front camera is acquiring a brand-new flashlight also. Rather than
introducing an isolated sensor, Apple has come up with the front display that flash for a
Nano second (Markets, Innovation & Design, 2015).
 Live pictures: The brand new iPhone 6s is now able to click live photos form the
camera. This new feature has brought dynamic life to the static photos. Living photos
means that a static photo will capture the individual image half before and after the photo
is clicked. This can later be set as a wallpaper.
 Quicker Touch ID: This phone company has also made innovation in Touch ID. The
lock screen contains fingerprints scanner lock to unlock. It also facilitates any payments
with simply putting the index finger on the sensing element. The Touch ID is now two
time faster, and more accurate as well (Concepts of Marketing, 2015).

 3D Touching: Apple has come up with a 3D touching sensors in both iPhone 6s and the
iPhone 6s Plus. There is an eye that contains the retina that displays support 3D Touch.
The light pressure touch is different from the long press touch. The light pressure touch
helps in quick tap to any item with a smooth functioning. The innovation is that when
somebody press long on the Apple screen it shows several contextual options that could
act as shortcuts and let individual perform tasks in a fast and easy manner. For example,
while knowing the direction to the home, listen to the album individual likes, update
Facebook status.
 IOS 9 Software: The iPhone 6s and iPhone 6s Plus works with iOS 9. It is the new
software of its mobile operating system. It brings many brand new features, from fast
assistance and new improved Siri features, coquette Maps app, to a brand new Notes app
and the News app.
 Improvements in iSight camera: Both the new iPhones come with innovated cameras,
increasing the resolution quality from 8-megapixel to 12-megapixel. The scope of the
iSight camera has raised, and the color accuracy has also better. To keep the noise low,
the company introduced deep trench isolation which makes the photo diodes isolated and
gives fine color.
 High-quality music over cellular data: For all the audiophiles out there, iOS 9 gives the
option to listen to higher-quality tunes from I tunes. Currently, Apple Music plays at 256
kbps, which is the same quality individual gets when they buy a song from the iTunes
Store. But that is only when somebody on Wi-Fi if you’re relying on cellular data, you’ll
get a poorer quality stream. With iOS 9, individual can go to Settings —> Music —>
Playback and Downloads, and toggle the switch to get the same high-quality sound, even
when somebody out and about.
 Tap and hide photos: One of the most persistent annoyances in iOS has been the lack of
a way to select multiple photos with ease. In recent years, Apple added a "select all"
button, but it appears only when you’re searching through your deleted photos and want
to either delete everything or recover the entire folder (Michalek, Feinberg and
Papalambros, 2005). Now, you can simply select one photo and drag your finger to
continue selecting. The feature isn’t dependent on owning the iPhone 6S — you just need