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Brand Position and Brand Equity Executive Summary 2022

   

Added on  2022-09-17

8 Pages1599 Words17 Views
Running head: BRAND POSITIONING AND BRAND EQUITY
BRAND POSITIONING AND BRAND EQUITY
Name of Student
Name of the University
Author Note
Brand Position and Brand Equity Executive Summary 2022_1
BRAND POSITIONING AND BRAND EQUITY1
Executive Summary
The prime focus of this study is to present aspects of the brand positioning for Apple with
regards to the chosen product, iPhone 6S. The report comprises of the competitive
information, the PESTEL analysis. This is followed by the demand forecast for the product as
well as the, market segmentation, target market and the market positioning statement for
iPhone 6S.
Brand Position and Brand Equity Executive Summary 2022_2
BRAND POSITIONING AND BRAND EQUITY2
Table of Contents
Introduction................................................................................................................................3
Discussion..................................................................................................................................3
Identification of the Product...................................................................................................3
Competitive Information........................................................................................................3
Environmental Scanning........................................................................................................4
Demand Forecasted................................................................................................................5
Market Segmentation.............................................................................................................5
Market Targeting....................................................................................................................6
Market Positioning Statements..............................................................................................6
Conclusion..................................................................................................................................6
References..................................................................................................................................7
Brand Position and Brand Equity Executive Summary 2022_3

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