Dynamic strategy and disruptive innovation of Tesla Motors

Running head: MARKETING
Dynamic strategy and disruptive innovation of Tesla Motors
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MARKETING
Executive summary
Managing the operations is necessary in terms of ensuring its effectiveness according to the
identified and the specified requirements. Strategic approach in regulating the activities is
fruitful in terms of achieving positive outcomes. Stakeholders are crucial for all the
companies and organizations, which, the reports maps in the perspective of Tesla Motors.
Recommendation is proposed towards adopting social media marketing, which would be
beneficial in terms of conducting the offshore marketing. This approach would be productive
in terms of strengthening the customer base. Uploading the information of the newly
launched electric cars on the social media would support Tesla for increasing the trafficking
of the audience towards the brand image. However, if the focus is placed on community
development, the mission and vision of achieving sustainable development would be
achieved in the true sense. Functional organizational structure is highly recommended for
exposing dedication, commitment and perseverance towards the marketing activities.

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MARKETING
Table of contents
Introduction................................................................................................................................3
Insight into Tesla Motors...........................................................................................................3
Mission and vision statement.................................................................................................3
Mission...............................................................................................................................3
Vision.................................................................................................................................4
Recent developments.........................................................................................................4
Challenges..........................................................................................................................4
Stakeholder view of Tesla..........................................................................................................4
Stakeholder analysis...................................................................................................................6
Generic strategic programs for the selected stakeholders..........................................................9
Strategic programs for employees..........................................................................................9
Strategic programs for the customers...................................................................................10
Strategic programs for investors and shareholders..............................................................10
Strategic programs for the governmental agencies..............................................................11
Strategic programs for the community people.....................................................................11
Recommended strategic programs...........................................................................................12
Strategic programs for the community people.....................................................................12
Strategic programs for the governmental agencies..............................................................12
Strategic programs for the shareholders and investors........................................................12
Strategic program for the customers....................................................................................13
Strategic programs for the employees..................................................................................13
Conclusion................................................................................................................................13
References................................................................................................................................14

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MARKETING
Introduction
Marketing the products and services adds value to the strategies and plans of the
sellers. Strategic approach towards the marketing activities is assistance in terms of achieving
positive outcomes. In this, mention can be made of marketing mix, which acts as an agent in
terms of identifying the target audience. This identification results in the generation of
customer oriented business, contributing to the increase in the sales revenue and the profit
margin. Strategic programs for the stakeholders are a means for gaining an insight into their
specific needs, demands and requirements (Noe et al. 2017). This report attempts to conduct a
stakeholder analysis of Tesla Motors, followed by the creation of a strategy development
report.
Insight into Tesla Motors
Since its launch in 2003, Tesla Motors has been serving the clients and the customers
as America’s reputed automotive and energy based company. Operating as a public sector
company, under Automotive Industry, the company has emerged successful in generating
annual revenue of US$ 21.461 billion (Tesla.com 2019).
Mission and vision statement
Mission
The mission of Tesla relates to the achievement of sustainable development through
acceleration of the automobiles and alter the dynamics of the business operations. According
to the recent report, the mission is the generation of sustainable energy for enhancing the
standards and quality of the automobiles.