Analysis of Airbnb’s e-marketing strategies and marketing-mix

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Added on 2023/01/03

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This presentation provides an analysis of Airbnb’s e-marketing strategies and marketing-mix, including their use of Craigslist integration, Google display network partnership, and social media marketing. It also evaluates the global marketing strategies of Airbnb and compares them to Ikea’s e-marketing campaigns. Recommendations for both companies are provided.

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Analysis of Airbnb’s e-marketing strategies and marketing-mix

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