Marketing Enrique’s

Marketing Enrique’s
Name
Institution Affiliation

Introduction
 Enrique is a business person who sells sporting equipment.
 The market for his products is saturated in the united states.
 China and India are also large consumers of sports products.
 They are both located in the Asian continent and it would be easy for him to understand the
market and adapt to the tastes and preferences of the new consumers and respond to their
needs appropriately.
 He could use franchising to benefit from the knowledge of the franchisees and to cut down
his expansion costs.
 Franchising would also help Enrique to exploit all the opportunities in the market.
 This report recommends how he can expend his business in the new markets.

Elements of a Good Mission Statement
 According to Baker, (2014). A good mission statement should observe the following:
 It should focus on a limited number of goals- It should therefore be short and easily-
memorable.
 It should stress on the company's values and major policies- such as quality assurance
and pricing policy.
 It should define the sphere within which the company operates.
 It should have a long-term view.
 It should be short, memorable and it should have a meaning that reflects the company’s
values and policies.

Enrique’s Mission Statement
 “Get your favorite quality sports equipment delivered to your location urgently at affordable
prices”
 The above mission statement assures the customers that their preferred brand of sports
equipment such as Nike and Adidas are readily available.
 It also mentions that Enrique’s policy incorporates offering quality services within specific time
limits.
 The delivery of products is also another trait of Enrique’s outlined in the mission statement.
 The delivery services are mean to earn additional revenue for the company and to also boost the
growth of the company through accepting to deliver products to a wide range of destinations.
 The pricing of Enrique’s is also relatively lower than the other stores to enable the company to
attract more customers besides retaining the ones that it already has.