Marketing Plan

MARKETING PLAN
Marketing Plan 0

Marketing Plan 1
Table of Contents
Introduction......................................................................................................................................3
Situational analysis..........................................................................................................................3
Nike’s Strengths...........................................................................................................................4
Initiatives.....................................................................................................................................4
Weakness.....................................................................................................................................4
Competitors..................................................................................................................................5
Opportunities...............................................................................................................................5
Ideal client...................................................................................................................................5
Threats.........................................................................................................................................5
Marketing goal.................................................................................................................................6
Marketing strategies.........................................................................................................................6
Product.........................................................................................................................................6
Place.............................................................................................................................................6
Price.............................................................................................................................................7
Promotion....................................................................................................................................7
Conclusion.......................................................................................................................................7
References........................................................................................................................................8

Marketing Plan 2
Introduction
Name of the organization is Nike. Bill Bower man and Phil Knight founded this
organization (Holder, 2018). The mission of Nike is to get innovation and inspiration to all
sportsperson in the globe (Port, 2012). This organization states everyone is an sportsperson,
based on Nike organizer Bill Bowerman’s statement, "If you have a body, you are an athlete.”
Situational analysis, marketing goals, and marketing strategies have been covered in the
following discussion.
Situational analysis
Nike founded as an importer of Japanese shoes. This organization incorporated on 25
January 1964. This organization is involved in marketing, development, design, and selling of
apparel, athletic footwear, services, accessories, and equipment. Nike operating segments are
North America, Central & Eastern Europe, Western Europe, Greater China, Emerging Markets,
and Japan (Elizabeth, 2015). This organization group brands are Hurley, Converse, Nike Brand
Nike brands, and Jordan Brand. This organization sells its merchandize to retail accounts by
retail stores, internet websites, and through a mix of independent distributors and licensees
across the globe. Independent contractors manufacture Nike product.
This organization mission is to represent the position of the organization as the leading
sporty shoes and attire supplier in the market (Marilyn, 2019). Mission statement of Nike
supports the endeavors of sportspersons. This organization focuses on brand development and
strength. This organization has a mission to support its position of market as a important
producer of sports equipment, apparel, and footwear. The modules of SWOT analysis treaties
with internal tactical factors that sustenance effectiveness and development of business.