Ask a question from expert

Ask now

Assignment Marketing Environment

7 Pages1180 Words245 Views
   

Added on  2019-12-18

Assignment Marketing Environment

   Added on 2019-12-18

BookmarkShareRelated Documents
MARKETING ENVIRONMENT 1
Assignment Marketing Environment_1
Table of ContentsINTRODUCTION................................................................................................................................3Political and legal factors.................................................................................................................3CONCLUSION....................................................................................................................................4REFERENCES.....................................................................................................................................62
Assignment Marketing Environment_2
INTRODUCTIONExternal environment plays a crucial role in marketing environment and it directlyaffects the reputation of the firm. Managers or leaders should know how and up to whichextent the resources can be utilized in the external environment. To make sound marketingstrategies, a manager needs to have a look at the positive and negative of its outsideenvironment. Below article is in relation with the political and legal factors affectinghospitality of Marriott international because of the policies and laws of the European Unionand pressure groups. Moreover, it consist the effects of the regulation and policies on thehospitality of the hotel industry (Kotler, 2011).Political and legal factorsPolitical and legal factors of European Union that affect the Marriott international Hotel1.Political factor of European Union: Political factors are the major factors which affect thedevelopment process of hospitality and tourism sectors by changing the policies and theregulation of the other countries. or newly applied government rules and many more. Forexample, in Marriott international groups, if European Union change their rules and policiesthen the tourism department also has to be change their own policies as per the governmentsays. Moreover, because of that factor it directly affects the customer's requirement and theindustrial growth as well. (Jevtić, 2017). Legislation factor which directly impact thecompany's operations in either in good or bad way. By changing the policies and legislation,the demand of the customer and the quality services of the firm both are affected As per thealteration in law and policy of the government, it directly affects the growth of business anddevelopment. There are several type of action of the government which affect the hospitalityof the hotel industry in the way of local, regional, national and international. There areseveral factors which affect hospitality of Marriott international hotel in the way of positiveand negative way both. Marriott has seen a significant growth in the current market trend ofhotel industry and having brand reputation as well. There are various political factors likechanging the rules and regulation of the government policies and the legislations which aredirectly affect the growth of the company. Major political factors which impact the Marriottare danger of terrorism, international relationships, mainly the climate change in the othercountries and destinations. Another major issue faced by the firm is terrorist attack on thetourist site and it directly affect the development and growth of the hotel industry in manyways. 2.Legal factors and pressure groups: Increasing value of the wages are the main issue faced
Assignment Marketing Environment_3

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
External Business Environment - Marriott
|13
|4095
|170

The role of EU and its influence on business and service industries
|15
|5369
|430

Unit 1 Business Environment Assignment (Doc)
|13
|3851
|119

The External Business Environment of UK Economy
|22
|6743
|74

Contemporary Hospitality Industry
|24
|1409
|432

Contemporary Hospitality Industry Assignment (Doc)
|8
|1930
|423