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Marketing environment - Next plc company Assignment

   

Added on  2019-12-18

13 Pages3986 Words200 Views
MARKETINGPRINCIPLES

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1Explain the various elements of the marketing process.........................................................11.2Evaluate the benefits and costs of a marketing orientation for a selected organisation.........2TASK 2............................................................................................................................................3Be able to use the concepts of segmentation, targeting and positioning.........................................32.1 Macro and micro environmental factors which influence marketing decisions....................32.2Propose segmentation criteria to be used for products in different market............................42.3Choose a targeting strategy for a selected product/service....................................................42.4 Buyer behaviour affects marketing activities in different buying.........................................52.5Propose new positioning for a selected product/service........................................................5TASK 3............................................................................................................................................63.1Products are developed to sustain competitive advantage.....................................................63.2Distribution is arranged to provide customer convenience....................................................63.3Prices are set to reflect an organisation’s objectives and market condition...........................73.4Promotional activity is integrated to achieve marketing objectives.......................................73.5Analyse the additional elements of the extended marketing mix .........................................7TASK 4............................................................................................................................................74.1Plan marketing mixes for two different segments in consumer markets...............................84.2llustrate differences in marketing products and services to businesses rather thanconsumers....................................................................................................................................84.3Show how and why international marketing differs from domestic marketing....................8Conclusion ......................................................................................................................................9References .......................................................................................................................................9

INTRODUCTIONAbove this marketing principles to described under the Next plc company. Tomarketing principles hoe to effect into the organisation. A marking is the process to creating thedeliver same goods offerings and influences the buyers to purchases a products and under thisprocess buys and seller to meet a particular target market to exchanges same goods and sevices .A marketing principles there roles in a effective fundamental effective process which evolveswithin the society to facilitates the effective and efficient role playing into the organisation. Tomain objectives of marketing principles to need for exchanges of consumers values in to thebusiness environments(Jobber and Ellis-Chadwick,2012 ). A marketing principles to effect onthe target markets a product, price place promotion, to effective down the marketingmanagements into the organisation. To0 set of product and achieving same objectives of the setof target markets to achieving product related issues. To any sis the customers needs and wantsto sanctification,the main objective to business to provides a product to minimum cost maximumprofit. The detained study of the report to management same activity and principles to affectedthe various targets markets.TASK 1Understand the concept and process of marketing1.1Explain the various elements of the marketing processconduct market research develop marketing strategiesplan marketing activitiesmange marketing promotions optimise sales activitiesmanage customers feedbackreviewing marketing effectiveness analysis marketing opp unties to find out the same current and futures marketing trends currentresources and capabilities to involves the internal and external markets.The next step is the element is choosing of the target marketing and customers to adopt andservices and goods(Kubach , 2015). To set of the best service and best good into the customersdepends. Third one step to marketing mix decision into tactical tools to attract same customers ,1

in cares the sales and provides same better value proposal segments and positioning of servicesof the goods. The marketing strategies to effect down the vision of the achieving the goals whereit want-to be the organisation. the fourth step to the marketing mix the tools of the product priceplaces promotion to effective key issues of elements of the marketing process and this includesthe how it is going to tool its customers about the product and services. it is also includes thephysical evidences, propel,process(French, 2010) The five step of the implementation of themarketing process to editing same target market market to set of same affects the planning to bethe performances digitate through productions in orders to be satisfy the customers to rightmarketing elements marketing approaches and mix.1.2Evaluate the benefits and costs of a marketing orientation for a selected organisationA production orientation is the makes the same production that the effective affordable andavailable into the organisation. The techniques should be evolving same care of NEXT PLCmanagement to use full the order to makes the sure the organisation is the effective role plying topossible in the production and distribution same techniques to more effective. second one is theproduct orientation belies to the focus on mainly customers to adopt same facts and need torequired for the selling of the marketing activities. It mean the enterprise is the more interestingon the sling of the goods rather than the customers needs it is the opposite customer to orientedthe target market to set of same effective rules. Th rid one is the selling oriented to st of theorganisation structures its business by focus on the need acquirements t the selling of themarketing g activities(Coduto, 2015). fourth one is the societal oriented the business prospectivesthe by which a company to operates the interest coding's as a whole and also effective themarketing orientation is the focus on the product design according to the customers to fulfil ngthe needs and wants to be required. basic the focus on the customers needed and want to befulfilling the all desire needs wants think right to customers. To creates a buyer values and theincreasing the customers loyalty to developing the product and services that gives thecompetitive markets.TASK 2Be able to use the concepts of segmentation, targeting and positioning2.1 Macro and micro environmental factors which influence marketing decisionsthere are the two kind of the external marketing micro and macro. There factors are beyond thecontrol of market ors and evaluating same facts to still creating the decisions. Creating the2

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