SUMMARY: Hospitality Marketing

Hospitality Marketing

Table of Contents
SUMMARY.....................................................................................................................................1
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
1.1 Marketing process and its concepts:.................................................................................3
1.2 Impact of micro- and macro- marketing environment on the industry:...........................4
1.3 Relevance of consumer market in the hospitality sector:.................................................5
1.4 Rationale for developing different market segments:......................................................5
TASK 2............................................................................................................................................6
2.1 Assess the importance of components of the marketing mix:..........................................6
2.2 Analysing pricing strategies and policies in relation to the industry:..............................7
TASK 3............................................................................................................................................8
3.1 Role of the promotional mix:...........................................................................................8
3.2 Plan an advertising campaign for a service's industry operation:....................................8
3.3 Role of sales promotion and public relations in promotional efforts:..............................9
TASK 4............................................................................................................................................9
4.1 The relevance and importance of market research :.........................................................9
4.2 Marketing research for product or service:....................................................................10
4.3 Analysing the suitability of different media for marketing:...........................................10
4.4 Implementation of the marketing plan for an appropriate product or service:...............10
CONCLUSION..............................................................................................................................11
REFERENCES..............................................................................................................................12

SUMMARY
Marriott hotels and resorts:
It is the international hotel in UK which was founded by the S. Edward Marriott in 1967.
Its headquarters in the Bethesda, Maryland, united states. It has overall 566 hotels in various
locations all over the world. It was awarded with the best company to work with UK and got the
award for the best company in 2009. It was started back in the year with only two motels in
1950. They opened the motel near Washington DC and another after few years later in twin
bridges. After that Marriott got the popularity among people and became the big brand name in
the market. Currently it is operating in the various countries like Spain, Sri Lanka, turkey,
Taiwan, Saudi Arabia, Switzerland, united Arab emirates, Russia, Singapore, India, etc. It has
the world class accommodation provided by the hotel to their customers. There are various types
of the rooms in which the people can stay, such as they provide premium rooms with balcony,
deluxe suite rooms, chairman suite, Marriott suite, guest room, presidential suite and executive
suite. There rates vary according to the suite which the customer choose to stay.

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