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Marketing Environmental - Assignment

   

Added on  2020-01-07

6 Pages1467 Words165 Views
MarketingEnvironmental ScanReport
Marketing Environmental - Assignment_1
TABLE OF CONTENTa. A brief background Information on the Company and selected Product/Service........................3b. Situation Analysis........................................................................................................................3i. Examine forces and identify key changes in the marketing environment that may influenceboth marketers’ and customers’ decisions including economic, political, legal, socio-culturaland technological factors.............................................................................................................3ii. Include SWOT Analysis based on factors identified from your Situation Analysis of theMarketing Environment (Opportunities/Threats) and any relevant internal factors (Strengths/Weaknesses)................................................................................................................................4Marketing Environment..............................................................................................................4Internal factors............................................................................................................................5REFERENCES................................................................................................................................6
Marketing Environmental - Assignment_2
a. A brief background Information on the Company and selectedProduct/ServiceThe largest telecommunications and media company named TELSTRA have been chosenover here where it is a public limited company headquartered in Melbourne, Australia. It isoperating since last 41 years with some key products that involves fixed line, internet services,mobile telephony, digital television, data and network related services, etc. It is now referred tobe a fully privatised venture that is operating with around 36, 165 number of employees wherethey are now undergoing a change to operate with a more customer focussed approach (Barron,Hultén and Vanyushyn, 2015). Along with which, they are also referring to spread into someinternational set of markets as a way of increasing their growth at a global level. They arealready contending in the telecommunications markets by involving a broad range oftelecommunication services for the users. It is where they are currently spread around 20 distinctnations of this world with a principle intent of creating a connected future with some brilliantmeasures. Although in their Australian market, they are currently referred to provision 17.4million mobile related services along with 3.5 million retail fixed broadband services and 6.8million fixed voice services. b. Situation Analysisi. Examine forces and identify key changes in the marketing environment that may influenceboth marketers’ and customers’ decisions including economic, political, legal, socio-cultural and technological factorsThis is to identify the key changes in the marketing environment of TELSTRA in contextto the examined market forces that in turn influences the decisions of both the marketers andcustomers. It is together with reference to some leading environmental factors that generallyprevails in the market and are as stated below-Economic- The telecommunication industry of Australia is duly affected by the interestrates, taxes and inflation, etc., where these expenses are likely to impact upon thepricing per plan that is being offered by TELSTRA to its users (Murphy and Middleton,2015). Political- It is where the organisations like TELSTRA operating in thetelecommunication industry are duly impacted by frequent regulatory issues whereinternet is nowadays referred to be a crucial part of consumer's life. It is where the
Marketing Environmental - Assignment_3

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