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Unit 2 Marketing Essentials

This assignment is for Unit 2 Marketing Essentials in the Pearson BTEC HND in Business program at ICON College of Technology and Management. The assignment requires the students to understand marketing concepts, marketing strategy, and their application.

MARKETING ESSENCIALS

Key roles and responsibilities of marketing function 1 P2: Impact of Roles & responsibilities of marketing functions 3 LO25 P3: Comparison of 7 P's of Tesco & Mark & Spencer's5 LO39 P4: Marketing plan for Tesco 9 CONCLUSION 12 REFERENCES 13 INTRODUCTION Marketing essentials are the factors which are crucial and important for keeping in check the marketing process of an organisation. Besides this, it will help the company to deal with various element of marketing mix & get the

Key roles and responsibilities of marketing essentials TABLE OF CONTENTS

This presentation provides an overview of marketing essentials, including functions, roles, and responsibilities. It also compares the marketing strategies of Tesco and ALDI. Additionally, it discusses the importance of marketing plans and their components. References are provided for further reading.

Marketing Essentials

PowerPoint Presentation

Research Methods

ICON College of Technology and Management

Marketing essentials

Marketing Essentials Assignment - Tesco Plc

This report discusses the key roles and responsibilities of the marketing function in an organization, the interrelationship between marketing and other functional units, and a comparative assessment of the marketing mix factors of Marks and Spencer Company and Tesco Company. It provides insights into the marketing operations of Marks and Spencer Company and highlights the importance of effective marketing strategies.

Professional Development

Marketing

This document discusses the importance of marketing function and marketing in creating awareness about products and services. It explains the key roles and responsibilities of marketing function and how they relate to the wider organizational context. It also compares the ways in which different organizations apply marketing mix to achieve business objectives. Additionally, it provides a basic marketing plan for an organization.

MARKETING ESSENCIALS

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Key roles and responsibilities of marketing essentials TABLE OF CONTENTS

Marketing Essentials

Marketing essentials

Marketing Essentials Assignment - Tesco Plc

Unit 2 Marketing Essentials

Importance of Marketing Function and Marketing

MARKETING ESSENCIALS

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Key roles and responsibilities of marketing essentials TABLE OF CONTENTS

Marketing Essentials

Marketing essentials

Marketing Essentials Assignment - Tesco Plc

Unit 2 Marketing Essentials

Importance of Marketing Function and Marketing