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Key roles and responsibilities of marketing essentials TABLE OF CONTENTS

   

Added on  2020-07-23

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MARKETING ESSENTIALS

TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1. Key roles and responsibilities of marketing function...........................................................1P2: Impact of Roles & responsibilities of marketing functions..................................................3LO2..................................................................................................................................................5P3: Comparison of 7 P's of Tesco & Mark & Spencer's.............................................................5LO3..................................................................................................................................................9P4: Marketing plan for Tesco......................................................................................................9CONCLUSION..............................................................................................................................12REFERENCES..............................................................................................................................13

INTRODUCTIONMarketing essentials are the factors which are crucial and important for keeping in checkthe marketing process of an organisation. Marketing of a product or service is important topromote its sales and improve the revenue generation of an organisation. Besides this, it isnecessary to make the customers aware about a new product or service launched by a company(Pike, 2015). Tesco is the selected organisation here which is a UK based company and a bigname in retail sector. In this report, present a Power point presentation including the concepts ofmarketing with current & future trends. Apart from this, roles & responsibilities of the marketingfunctions on the organisation will be discussed. On further note, the relation of the marketingwith other operations of the company & different processes that are been followed will beconsidered. Also, discussion of various marketing tactics is to be considered in an organisation.Tesco can opt for various marketing concepts or processes that can be taken into consideration.The best approach is to analyse the market and internal as well as the external environment usingvarious tool like PESTLE and SWOT. This will help the Tesco to identify its marketing targetsand plan accordingly to meet their objectives and goals. It will help the company to deal withvarious element of marketing mix and get a reflection of the approaches that are beenimplemented by the company. LO 1P1. Key roles and responsibilities of marketing functionMarketing function is a process which is to be efficiently followed by the organisation topromote its products in a better way as well as to improve its revenue generation. Also, it willprovide the organisation with better returns of investments that are implemented in a company bythe stakeholders and investors to develop a service or product. The marketing function helpsorganisation to identify potentially successful products available in market (Brassington andPettitt, 2013). The strategy used behind them for promotion that differentiate them from otherproducts of different company available in market. They will also device a better market strategyto promote their products, its distribution & maintaining of the customer care & services. Themarketing function strategy is usually found in the bigger organisation's & businesses like Tesco.This process includes the procedures like:Market research: The marketing department of Tesco will perform an extensive marketresearch regarding market conditions available to determine suitable conditions to launch1

a new service or product. This will include assessment of product or service alreadypresent in the market, its qualities, drawbacks & people's response towards company.Besides this, they will collaborate with the sales department to get an idea about the unitsales made of a product's or service's which will give them an opinion about people'sresponse towards that particular item of Tesco so that they can induce any sort of changeor improvement, if required.Making Market Plan: After the assessment of various factors, products or services bythe marketing team of Tesco, the managers or leaders, along with the management willcome together to develop an effective & essential marketing plan that will help thecompany to develop a quality service or product, launch it in impressive manner & makea better profits. This procedure will also include the employees of various departments &segments or level to make this plan to get more reviews, innovative ideas & feedbacks.These will help Tesco to build a better, precise & cost-effective market plan that will helpthe company to develop & launch its product in a very impelling way. Also, it will helpthe management to distribute the resources, roles & responsibilities in a very economicalway.Getting Investments & resources: Once the market plan is developed, Tesco will gatherthe essential resources & will get the investments from its stakeholders, suppliers &investors. The raw material & money is very important to initiate the functionality of theproduct development process & make necessary measures to perform the development ofthe new product or service (Cooper, 2013). This, investments will help the Tesco to makeneedful purchase of machineries, raw materials & work force to get the task done.Besides this, the investors will invest in Tesco to get the appropriate return ofinvestments made by them.Product development: As Tesco will get appropriate resources & necessaryinvestments, it will initiate product or service development process. The managementwill release investment and raw materials, the managers or leaders will assign variousduties and responsibilities to employees and worker in manufacturing department willshare task of who will work upon development of product or service at Tesco. Once theprototype is ready, it will be tested and analysed to check its efficiency and any scope ofimprovement required. If improvements are been commanded, they are been made and re2

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