Marketing Innovation in Newcastle Transport Sector

This assignment focuses on the crucial role of marketing in driving innovation and creativity within the Newcastle transport sector. It explores the responsibilities of the marketing office in achieving effective workplace results. The report also delves into the marketing mix used by the business, comparing it with competitors to identify gaps and opportunities for improvement. Moreover, it provides an analysis of some marketing plan activities to enhance systematic work performance within the enterprise.

MARKETING ESSENTIAL

Table of Contents
INTRODUCTION...........................................................................................................................1
PART 1............................................................................................................................................1
a) Duties and responsibilities of marketing manager..................................................................1
b) Roles and responsibilities how develop objectives in the large enterprise.............................2
PART 2............................................................................................................................................3
a) 7Ps of NewCastle and its competitor......................................................................................3
b) Basic marketing plan..............................................................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................9

INTRODUCTION
In order to create functions and operations with marketing activities, every business will get
success. This is because; marketing functions helps to focus on the new strategies and
development program through customers could be attracted at workplace easily. In this way, new
features also added to make business development and attain desired results as well (Akbar,
Omar and Yusoff, 2017). With the help of marketing functions and outcomes, the company can
achieve high position in the market. With regard to focus on the present report, it is based on the
NewCastle that is deal in transport sector. They are providing different kinds of products and
services in transport sector. In order to gain insight information of the present report, it covers
roles and responsibilities of marketing manager in the enterprise. Furthermore, it helps to create
basic marketing plan with different activities and business development as well.
PART 1
a) Duties and responsibilities of marketing manager
Marketing is the important function of every business to promote their products and
services in international areas of the world. In this way NewCastle need to develop their
systematic work performances through focus on the innovative activities and tasks as well.
Different promotional activities are also implemented by them to produce creative results.
Following are certain duties and responsibilities in the business:
Collect and analysis marketing information: In respect to make effective results, unique
features help to attain systematic results. In the chosen business, concentrate required
information and creativity that assists to increase more revenue and outcomes (Silberschatz,
Galvin and Gagne, 2014). In addition to this, marketing information assists to NewCastle
implement their functions to satisfy requirements.
Market plan with product design and development: Furthermore, marketing office of
the chosen business need to concentrate to design and develop more profits. With this regard,
results develop to make systematic results at workplace. Furthermore, manager of the selected
business need to implement product design and development to make effective results.
Standardisation and grading: Standardisation and grading system help to make effective
functioning. It helps to increase effectiveness of the enterprise and attain desired results as well.
Therefore, the selected business could consider their proper concentration on making standard
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products in the business. Furthermore, it also helps to attain value and systematic activities that is
important for the effective results at workplace. In addition to this, new customers could be
attracted in the business to focus on the target market (Silberschatz, Galvin and Gagne, 2014).
Price and selling: Price is main element that makes proper focus on the product quality
and effectiveness as well. It helps to attain more systematic work performances in the business
environment to develop creativity at workplace. In respect to focus on the products features and
unique characteristics, more profits and revenue will be attain at workplace. In NewCastle, it
assists to set effectiveness and attain desired results in business environment.
Packaging, labelling and branding: Packaging, labelling and branding in the business
also play major role to make successful results. In this regard, products and services will get
benefits to concentrate on the desired results at workplace. With this regard, new features and
characteristics added that helps to make successful results in the business environment. Hence,
effective results could be attain to make more profitability and outcomes as well (Akbar, Omar
and Yusoff, 2017).
b) Roles and responsibilities how develop objectives in the large enterprise
In order to focus on the present duties and responsibilities, marketing manager perform their
functions and operations in systematic manner. In this way, creativity will be increasing to
develop target market in NewCastle to attain creativity at workplace. With the help of the
systematic pricing and promotional activity, the organisation able to enhance their profits and
revenue in the business environment. In addition to this, standardisation activity helps to focus
on the maintain effectiveness with cooperation among business development program and
results. In this way, desired activities implemented that assists to make focus and consider
positive impact on the results. Furthermore, successful operations also developed to increase
effectiveness in the business environment.
Moreover, selling products with effective labelling and pricing elements create positive
impact to promote systematic work performances in the business environment. In this way,
design and activities helps to attain systematic results. With the help of increase effectiveness,
the chosen business needs to concentrate on the innovations and creativity as well.
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PART 2
a) 7Ps of NewCastle and its competitor
With respect to create development program in new areas, NewCastle considered their
operations to compete with other business. Therefore, marketing mix is the best element that
assists to make effective position to compete with the other organisation in new areas. In addition
to this, strategies also implemented that helps to target new people in the business. Desired
results, in the business also maintained which assists to target new people at workplace.
However, competitor of the chosen business is Mega Bus who also makes concentration on
transport activities to compete with the other consideration. In addition to this, it can be said that
NewCastle is transport sector which focuses on the arrangement of diverse activities in this
sector. By having an application of such standards the active transport facilities has been
advanced by the company. Number of activities are being arranged and organised by the
company which also promotes transport business within UK. Along with this, participation and
representation of customers in various program is also key concern of company. It provides
better opportunities to person so that goals and objectives can be accomplished.
Following marketing mix implemented in the business:
Product: NewCastle determines their operations and functions to deal with the international
market regarding sports sector. In this aspect, different business operating their operations in this
sector to make effective functioning in the business environment. In order to develop successful
operations in global environment, it is important to look towards the attract customers in
business with new products and services (Medina, Coelho and Bellido-Pérez, 2017). Creative
products and services help to focus on the desired results that help to implement branding in
products and services as well. In addition to this, the chosen business can establish new branches
which help to make different outlets and make more profits from them.
Price: Price is most important element that assists to focus on the Innovation and creativity
as well. In this manner, NewCastle adopted penetration pricing strategy that helps to make
effective functioning in the business. In this way, the company charging low price as compare to
other competitors so that it assist to increase effective results. With this regard, selling and
changes in reasonable pricing help to launch new brand of the products in the business
environment. Therefore, several people could be attracted with this pricing strategy in the
enterprise. Hence, profitability will be gain at workplace (Rancati, Gordini and Capatina, 2016).
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Place: There are different places where NewCastle operating their products and services. It
is the best way to promote products and services with online and offline method. However, the
company need to implement high investment to produce more effectiveness in the enterprise.
Furthermore, outlets are also developed by the chosen firm to make professional development
activities in the business. They also select several locations through they will able to make more
visibility of customers at workplace. It could be divided in the different aspects such as super
special stores, limited line stores, etc.
Promotion: In order to promote the products and services of NewCastle, there are several
methods exist in front of the chosen business. In this consideration, effectiveness could be
increases to attain vision and goals of the enterprise. Mainly the company consider celebrity to
promote their products and services in the business environment. In addition to this, the company
also providing discount, coupons, vouchers, etc. to promote their products and attract customers
towards it. In addition to this, there are several items in which activities considered boost time
element as well.
People: In order to develop effective results, people in the chosen business there are
different people to make effective results at workplace. They play different strategies to conduct
research. In addition to this, target market also develops to target people with different products
and services. Marketing strategy also develop to target new people in the business (Medina,
Coelho and Bellido-Pérez, 2017). It is important to focus on the competitive elements that assist
to make several advantages to develop position in the enterprise. NewCastle considers their
operations and functions to make innovations and creativity to make position in the enterprise.
Physical evidence: With this regard, products and services develop that is important to
develop effective results. In this way, establishment of the objectives develop to produce
effectiveness in the business. With consider innovative elements in the business unit, the
organisation able to deliver branding concept in the different areas of the world. Presence of
physical evidence helps to increase marketing activities for business development.
Process: In the business, system develops with the process. Therefore, it is important to
look towards diminish cost and develop more effective results. In the chosen business, process
assists to develop more systematic plan with minimise cost in the business. Therefore, it is the
best way to produce more and increase profitability at workplace of NewCastle.
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Competitor
Beside this, in the Mega Bus, marketing mix also consider which helps to make innovative
products and services in the business unit. With the help of the concentrate on the competition,
following elements could be implemented in the business:
Product: In Mega Bus, products are design and considered that helps to make innovative
results. In this aspect, organisation able to compete with looking towards their competitors
outcomes which describe as follows:
Product: Mega Bus also considered their operations and functions in travel sector. They
target different customers through ascertain their demand and requirement and after than making
products for them. In this way, products defines as the tangible and intangible aspect. In respect
to develop right kind of product, it is important to increase effectiveness to deal with the
different activities. In this regard, right product mix needed so that customers demand could be
understand and fulfil their needs (Rancati, Gordini and Capatina, 2016). Furthermore, in respect
to focus on the current analysis, it has been seen that in-depth product line has been adopted by
the competitor to produce effective results.
Price: Price is another important consideration which assists to look towards the marketing
mix. In this way, there are several components exist in the marketing plan towards business
concentrate on the increasing profits and revenue. In order to survive in the market, the chosen
business adopt competitive pricing strategy. Therefore, they are able to compete with NewCastle
in systematic manner. It helps to increase effectiveness of the business to make more program at
workplace. Furthermore, it also considered different other pricing strategy such as penetration,
skimming, premium, etc.
Place: There are several places where the Mega Bus business promote their activities to
make effective results. In this regard, different place of the UK market cover by the business to
produce more profits and revenue. In the market, high position and distribution of the particular
product develop to access more buyers. The company adopted different kinds of strategies in
place so that effectiveness develop successfully (Umbach, 2017). For example, intensive
distribution, exclusive distribution, etc.
Promotion: Mega Bus promote their product and services to focus on the increasing sales
and revenue at workplace. In this regard, effectiveness develop to make creativity at workplace.
In addition to this, it also helps to implement different aspects in sales such as public relation,
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sales promotion, etc. Advertisement is main aspect that generally used by the business to
maintain effective communication at workplace. In addition to this, there are several other
consideration includes that help to considered different aspect such as media, radio,
advertisement, etc. Beside this, public relation also adopted by the business to make sure that
communication program increasing to make production. In this way, the selected business able to
encourage different people to increase their effectiveness and ascertain several benefits as well
(Silberschatz, Galvin and Gagne, 2014).
People: In order to make successful results, in the chosen business there are different
people take part to make systematic work performance. In this aspect, it is important to Mega
Bus to look towards the employees who make high profits and revenue to consider successful
results. In this way, systematic results will be gain to attain desired results at workplace.
Therefore, profitability also maximise to perform goals and objectives at workplace.
Physical evidence: In the Mega Bus, there are different physical evidence implemented
that assists to develop more profits and revenue at workplace. In this way, the company consider
smart, run down, interface, comfort, etc. elements to make successful results and operations at
workplace. It increases effectiveness and attain more systematic work performance at workplace
to implement right people towards the particular job. Products and services marketing also
implemented as right time with right people to develop more effective results (Nguyen, Simkin
and Canhoto, 2015).
Process: In order to focus on the effective process, it is important for Mega Bus to focus on
the fundamental aspect of the enterprise. In this way, distribution system ensure that they run
smoothly and increase their profitability (Cleverley, 2017). Hence, it is essential to look towards
the creative perspective of the business to attain desired results at workplace. In this way,
activities design to produce systematic work performance at workplace.
b) Basic marketing plan
Business need to understand the importance of marketing plan so that they used to
produce and manufacture effective and better products and services (Akbar, Omar and Yusoff,
2017). Following are several numbers of elements which need to implement by NewCastle at the
time of marketing plan. This will assist them in deriving better and effective outcome which
facilitate future growth and concern to accomplish objectives:
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 Current market analysis: One of a major thing is created and develop a market analysis.
Management and employees have to underpin the market analysis properly so that they
could sustain at market area long period of course. It is really important to understand the
market situation of a company which stands for the competitors, political stability etc.
(Medina, Coelho and Bellido-Pérez, 2017). Thus, current market analysis is essential for
the New Castle so that better and effective working could be done.
 Competition: Some major competitors of a company are Mega Bus whom provide a
tough competition to a company and its working. Thus, they need to include into
marketing plan properly so that better and definite results could be drawn.
NewCastle have to understand about competitors of a company in better and definite manner
as well as they need to follow the steps of marketing in better manner as well. This will assist
them in deriving better and suitable outcome so that efficient gain supposed to be evaluated in
suitable manner: Marketing plan for segmentation: With a specific end goal to make successful division,
the picked business needs to incorporate statistic, geographic, behavioural division that
serves to increments diverse adequacy in the market. In regard to builds client
fascination, distinctive kinds of the items and administrations considered in the market to
make their precise arrangement and accomplish more benefits and income (Siahpush,
Shaikh and Singh, 2016). Plan for targeting: A plan is an essential ingredient which facilitate to manage activities
in better and determined manner. Plan is really important for a target consideration so
that resources could be utilise in better manner. Thus, plan is important for target which
used to frame by Newcastle so that they further become able to accomplish
considerations in proper manner. Although, this aspect support in eliminate chances of
wastage and other aspects properly (Rancati, Gordini and Capatina, 2016). Henceforth,
better delivery and manufacturing of goods could be done. Marketing goals with strategy: Business need to focus on work and operations in better
manner. Here, management need to develop their goals and targets properly which sued
to accomplish by them in better manner. Moreover, strategies required to understand the
scenario of market area properly (McGuinn and Higgins, 2017). Hence, it is really
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important to work on the marketing goals and targets effective as well as need to
formulate better strategies whom align with the company basic targets. Pricing strategy: Business need to determine effective and appropriate pricing strategy
which used to please their target individuals. It is really important to done a basic pricing
strategy by market evaluation. This will assist them in deriving better and effective
outcome through setting down the lower prices as compared with their major rivalries
which facilitate efficient working operations. Hence, management need to focus on this
consideration as well so that better and efficient results could be derive (Martin,
Campbell and Harmsen, 2014). Distribution strategy: In respect to deal with the same innovative functions and
operations, it is important to look towards the place where products and services of
NewCastle implemented. With this regard, market share also increasing which is major
perspective to concentrate on the areas where products and services could be deliver. In
addition to this, products and services in the business also develop to distribute goods in
systematic manner in the market. According to the market requirement, it could be
distributed to make target in the business environment (Baker and Saren, 2016).
 Promotional strategy: Further, in the selected business, promotional strategy is the main
element that assists to attract several customers to focus on the market goals and
objectives. In this consideration, services stimulates to maintain positive impact in
Newcastle. Furthermore, it also carries to implement online strategy through maximum
customers' attraction could be implemented at workplace. There are different tools used
in promotional activities to focus on the creative consideration. For example, newspapers,
social media, etc. In respect to promote products and services, it is important to look
towards the business results to make targets and goals with marketing cooperation
activities (Hair Jr, Wolfinbarger and Page, 2015).
CONCLUSION
In order to carry the present report, it can be stated that marketing consider important role
to make innovative results at workplace. In this regard, present report is based on the Newcastle
which is transport sector business. They providing different types of products and services to
make effective work results in the enterprise. Furthermore, report summarised about the roles
and responsibilities of marketing office who help to make innovation and creativity in the
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business. Moreover, it provides discussion on the marketing mix which could be compare with
other competitor to make effective results at workplace. At last, it provides discussion on the
some marketing plan activities to attain more systematic work performance in the business.
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REFERENCES
Books and Journals
Akbar, F., Omar, A.R.B. and Yusoff, W., 2017. Niche marketing strategy framework for SMEs:
A conceptual framework.
Baker, M.J. and Saren, M. eds., 2016. Marketing theory: a student text. Sage.
Cleverley, W.O., 2017. Essentials of health care finance. Jones & Bartlett Learning.
Hair Jr, J.F., Wolfinbarger, M. and Page, M.J., 2015. Essentials of business research methods.
Routledge.
Martin, C., Campbell, R. and Harmsen, S., 2014. Media essentials: A brief introduction.
Bedford/St. Martin's.
McGuinn, C. and Higgins, A., 2017. An investigation into stakeholder perceptions of destination
marketing efforts of County Sligo, Ireland. ScientificCommittee, p.13.
Medina, I.G., Coelho, P.M.F. and Bellido-Pérez, E., 2017. New trends in Marketing due to the
growth of Internet usage Nuevas tendencias en Marketing debido al auge de Internet
Novas tendências em marketing por causa do auge da. Razón y Palabra, 21(98), pp.276-
285.
Nguyen, B., Simkin, L. and Canhoto, A.I. eds., 2015. The Dark Side of CRM: Customers,
Relationships and Management. Routledge.
Rancati, E., Gordini, N. and Capatina, A., 2016. Conceptualizing and Measuring Content
Marketing in Luxury Firms.
Siahpush, M., Shaikh, R.A. and Singh, G.K., 2016. Point-of-sale cigarette marketing and
smoking-induced deprivation in smokers: results from a population-based survey. BMC
public health, 16(1), p.302.
Silberschatz, A., Galvin, P.B. and Gagne, G., 2014. Operating system concepts essentials. John
Wiley & Sons, Inc..
Umbach, G., 2017. Successfully Marketing Clinical Trial Results: Winning in the Healthcare
Business. Routledge.
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