Marketing Essentials - Cadbury Assignment
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Added on 2021-01-02
Marketing Essentials - Cadbury Assignment
Added on 2021-01-02
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Marketing Essentials
CONTENTSContents...........................................................................................................................................1INTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Main responsibilities and roles of marketing function......................................................1P2 Roles and responsibilities of marketing relate to organisational context..........................3TASK 2............................................................................................................................................5P3 Marketing mix to the marketing planning process to achieve business objectives...........5TASK 3............................................................................................................................................8P4 Marketing plan.................................................................................................................8CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
INTRODUCTIONProcess of use various communication channels to interact with customers to make them informabout products of entity and influence them to buy the same is known as process of marketing. Inpresent market where large number of business entities operates and offer same kind of product,function of marketing becomes an important one (Baker and Saren, 2016). It is very importantfor organisations to ensure effective execution of this function as this help in attract large numberof customers and provide competitive benefit to entity. Present report will be based on companynamed Cadbury which is a confectionary brand and offers its products worldwide. One of themain reasons why marketing function is significant for firms is that it is related with variousother functions working in enterprise. Major roles and responsibilities of marketing departmentof a business organisation are given in this report. Further, application of marketing mix bydifferent enterprises to achieve their marketing objective is also mentioned in this. In addition tothis marketing plan for Cadbury is also included in this. TASK 1P1 Main responsibilities and roles of marketing functionConcept of MarketingMarketing is known as the process in which various efforts are done by a business enterprise tomotivate customers to purchase its products (William and Zikmund, 2012). Marketingdepartment of entity remains liable to ensure effective execution of all activities of marketingactivities. Marketing manager is responsible to develop and formulate an effective marketingplan so entity can attain its set marketing objective. It is very important that all activities ofmarketing department should be completed in adequate manner as this largely affects the successand failure of entity.Current and future trends of marketing:With change in course of time current trends of marketing is changing and companies forpromoting their activities are using latest tools and technologies (Baack Harris and Baack, 2013).Nowadays, company and use both print and digital media for the purpose of marketing activitiesas a result, it helps in providing detailed information about the products and services they aregiving to its customers. Therefore, social media has come up as a great source of connecting andlarge number of customers at a time. 1
Market Purpose:Marketing process generally includes four steps so as to know about the interest ofconsumers regarding the goods and services provided (Silberschatz, Galvin and Gagne, 2014).Moreover, all the steps are explained below for better understanding:In the first step of market process company tries to find out opportunities that are presentin market area and this is identified by evaluating external market environment. Thus,this stage provides with the information of customer’s needs and wants. In the second stage, after analysing the external market area company tend to selecttargeted market area from where maximum benefits can be obtained. In this stage, after evaluating targeted market, company formulate or develop marketingmix strategies which can be further applied for promoting goods and services in order toattract large number of customers. This is the final step in which plans are executed so that purpose of promotion can befulfilled. Therefore, Cadbury a multinational company and manufactures chocolates and otherconfectionary items throughout the world. Thus, marketing department of this organisation isenabling firm in gaining maximum benefits so that competitive advancement can be gained(Joshi, 2012). Pricing, product, distribution, promotion, financing etc., all are known as the major roles ofmarketing function. It is very important that all these should be perform in an adequate manner.All these roles can be understood by the points given below:Product: This is known as mix of various intangible and tangible features manufacture and offerby firm to its customers for satisfy their needs and wants and to retain them for a long timeperiod. For attract large number of customers, it is very essential that product of entity should beunique so firm can capture a larger market share. In relation to context of product, variousresearch are carry out of marketing department to gather information related with needs andwants of customers (Brady, 2014). This help in make the product more attractive which motivatelarge number of individuals to buy the same. With this entity can get competitive advantage andat the same time can generate large amount of revenues.2
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