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(solved) Marketing Essentials Doc

   

Added on  2020-07-22

17 Pages5141 Words29 Views
MARKETING ESSENTIAL
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Table of ContentsINTRODUCTION...........................................................................................................................1PART 1............................................................................................................................................1P1 Duties and responsibilities for the marketing officer and proposed structure and operationsin the marketing department........................................................................................................1P2 Explains roles and responsibilities for accomplish organisation objectives..........................3PART 2............................................................................................................................................4P3 Compare 7 ps with other enterprise.......................................................................................4P4 Basic marketing plan for expansion.......................................................................................8CONCLUSION..............................................................................................................................10
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INTRODUCTIONIn order to develop effective results, there are several elements included at workplace in themarketing. With the help of marketing analysis, information will be obtained so that organisationcan develop their operations in systematic manner. Manager assists to create business plan whichenhance revenue and profitability at workplace. There are several activities included that performfor accomplish targets and effective results at workplace (Ng, Fang and Lien, 2016). In thiscontext, David Watson Transport has been selected for the present report which is transportationbusiness and provides services in more than 140 nations in all over the world. They have nearly100 vehicles and more than 140 employees develop their operations and functions in differentareas of the world. It is the largest transport company which create effective functioning in thebusiness environment to increase their standard. For gaining insight knowledge of the company,report covers duties and responsibilities of the marketing manager who appointed at workplacefor ascertain effective results at workplace. In this regard, they are developing operations andfunctions in different areas of the world. Furthermore, it includes market analysis that makecreative results and outcomes for develop effective goals and objectives in the businessenterprise. In addition to this, report also determines roles that are require in manager so that theycan take part in respect to ascertain their targets in systematic manner. In addition to this,individual also taking their important part through business will easily accomplish their targets atworkplace. At last, business plan has been made that make operative results and outcomes forundertake several activities. PART 1P1 Duties and responsibilities for the marketing officer and proposed structure and operations inthe marketing departmentMarketing department of David Watson Transport, play vital role in order to makeeffective results in it. In this aspect, they are determines several functions and operations that areessentially followed and operated in all over the world to produce effective results. Furthermore,it also helps to promote the several activities of the organisation for their development atworkplace. Therefore, following are different activities will be taken at workplace regardingmarketing:1
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