logo

Marketing Essential Assignment - Coca-cola

12 Pages3246 Words475 Views
   

Added on  2020-10-05

Marketing Essential Assignment - Coca-cola

   Added on 2020-10-05

ShareRelated Documents
Marketing Essential
Marketing Essential Assignment - Coca-cola_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1 ...........................................................................................................................................1Roles and responsibilities of the marketing function .................................................................1Roles and responsibilities of marketing relate to the wider organisational context....................2Roles and Responsibilities of marketing in the context of marketing environment ..................3Inter-relationship between marketing and other functional units of an organisation .................4TASK 2 ...........................................................................................................................................5Comparison of Marketing mix to achieve business objectives...................................................5Tactics used by the organisation for achieving objectives..........................................................7CONCLUSION ...............................................................................................................................7REFERENCES ...............................................................................................................................9
Marketing Essential Assignment - Coca-cola_2
Marketing Essential Assignment - Coca-cola_3
INTRODUCTIONMarketing Essential means the whole process or activity which help the business incommunication , creation , offering the customers and attract the customers to the large extent.The present report is base on the marketing essential of Coca-cola. It is a carbonated soft drink. Itwas found in 8 may 1886. it is one of the leading company. The present report will cover theroles and responsibility of the marketing function and also how roles and responsibility ofmarketing relate to the wider organisational context. Furthermore , it has analyses the roles ofmarketing in the context of the marketing environment. It will also include the interrelationshipbetween marketing and other functional units. It will also compare different organisations andapply the marketing mix. And at last it will cover all the tactics applied by the organisation toachieve its goals and objectives. TASK 1 Roles and responsibilities of the marketing function There are many roles and responsibilities of the marketing function as it perform the major rolein the organisation. As it affect the business's profitability to the large extent. It helps theorganisation in growth and expansion. It has the various roles and responsibility which areperform by the marketing function such as- Gathering and Analysing Market information – One of the most importantresponsibilities of marketing function is to gather the information and analyse it in systematicway. It is important to understand the needs and wants of the customers and accordingly producethe product. This will help Coca-cola to the large extent. As it will help to take various decisionsregarding successful marketing of products. It understand the information what do customerswant and when , in what quantity and in what price. Market Planning – Planning is the most important element of the organisation. And it isthe responsibility of the marketing department to do strategic planning in order to achieve thegoals and responsibility of the business. As planning gives direction to Coca-cola and helps tothe large extent. For example the Coca-cola wants to raise 50 % of sales. So in order to achievethe goals the marketer will prepare a systematic plan in order to increase the level of productionand do all the efforts to achieve that target (Pike, S., 2015).1
Marketing Essential Assignment - Coca-cola_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Roles and Responsibilities of Marketing Functions
|22
|6744
|60

Roles and Responsibilities of marketing which are related to wider organisational context
|21
|6738
|76

Key roles and responsibilities of marketing functions
|14
|4228
|123

Marketing Essentials for Coca- Cola
|9
|2593
|168

Marketing Essentials Assignment - Coca-Cola company
|12
|3051
|125

Marketing Essentials - Coca-Cola Bottlers
|20
|6582
|25