Marketing Essentials Assignment - Coca-Cola company

Marketing essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
TASK 1............................................................................................................................................1
1. Roles and responsibilities of marketing function....................................................................1
2. Roles and responsibilities of marketing..................................................................................2
3. Roles and responsibilities of marketing in marketing environment.......................................3
4. Interrelation between marketing and other functional departments of organisation...............3
5. Critically evaluate key elements of marketing function and international with other function
department...................................................................................................................................4
TASK 2............................................................................................................................................5
6. Compare marketing mix with other organisation....................................................................5
7. Tactics apply by organisation..................................................................................................7
8. Basic marketing plan Covered in ppt......................................................................................8
CONCLUSION................................................................................................................................8
REFERENCES ...............................................................................................................................9

INTRODUCTION
Marketing is the process of creating, communicating and delivering of goods and
services. It is very important part of the organisation (Armstrong and et.al., 2015). Present study
is based on the “coca-cola” a soft drink enterprise. It is the world's third most valuable brand
after apple and google company. It gets ranked number 87 in 2018. Following study lays
emphasis on roles and responsibilities of marketing function and related to wider organisational
context. It will also show 7 P's of marketing compare with other organisation marketing mix. It is
also highlighted by basic marketing plan for organisation.
TASK 1
1. Roles and responsibilities of marketing function.
Marketing defining the take action for business promoting and make effective nad useful
strategies for that. Marketing functions are most important part of the organisation. It is effective
and valuable for Coca-Cola. Functions of marketing are as follows:
Market information
It is important marketing function which is related to information of marketing. Role of
this marketing function in Coca-Cola is to identify the needs, wants and demands of customers
(Baker, 2016). Analysis the information that help to take decisions for success of company and
it is necessary for growth of product and services in marketplace.
Design and development of product
Product development and design it also plays an important role in organisation. Role of
this marketing function in Coca-Cola is to make effective and attractive design of product.
Attractive product development and design help to attract to target market. Cost do not matter in
market place but also the product design, shape and style matters in taking production decisions.
So, it is the important part of Coca-Cola.
Packaging. Labelling and branding
Packaging of product, labelling on it and brand is necessarily play important for the
developing marketing strategy and growth of product at market place. Role of this marketing
function in Coca - Cola is to involve design of product, labelling that includes information which
is related to product like manufacturing date and others etc. and branding help to develop trust of
customers (Fill and Turnbull, 2016). That is promotional tools of marketing.
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