This presentation explores the roles and responsibilities of the marketing function and how they relate to the wider organizational context. It covers topics such as marketing processes, current and future trends in marketing, the structure and operations of marketing departments, and the roles of marketing in B2B and B2C contexts. The presentation concludes with a discussion on the importance of marketing in business success.

Unit 2: Marketing Essentials

Develop a basic marketing plan and employ elements of the marketing mix to achieve results.

Discover marketing's role, responsibilities, processes, trends, and department structure within the wider organizational context.

Roles and Responsibilities of Marketing Function

This document discusses the definition and nature of marketing, the development of marketing concepts, the structure and operations of marketing departments, marketing processes, and the roles of marketing in B2B and B2C contexts. It also compares how different organizations use the elements of the marketing mix to achieve their business objectives.

Business Development

Data Science and Big Data

Marketing and Nature of Marketing

This presentation covers the key roles and responsibilities of marketing functions, development of market trends, structure and operation of marketing department, and the difference between B2B and B2C marketing. It also discusses the interrelation of marketing with other departments. Study marketing essentials with Desklib.

Marketing Essential

PowerPoint Presentation

This article discusses the roles and responsibilities of marketing functions in Coca Cola, including product management, brand management, social media management, and marketing and promotional activities.

Professional Development

Marketing