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Marketing Essentials| HND Business Management

   

Added on  2020-10-22

13 Pages3845 Words411 Views
HND Business ManagementMarketing Essentials Florian Marius PelinID:17002145Batch WH-D38

TABLE OF CONTENTSINTRODUCTION................................................................................................................................1PART 1.................................................................................................................................................1a) Key duties and responsibilities of marketing officer and structure of operations ofmarketing department.................................................................................................................1b) Explain how the roles and responsibilities will contribute to the wider organisationalobjectives....................................................................................................................................3PART 2.................................................................................................................................................5a) Applying 7 P's to achieve goals and objectives of National Express....................................5b) Produce a basic marketing plan for the nationwide expansion of Your destination...............7CONCLUSION..................................................................................................................................10REFERENCES:..................................................................................................................................11

INTRODUCTIONMarketing is the blood and soul of an organisation that impacts its growth anddevelopment. Beside this, it has been said that the effective handling of marketing processes willsupport a better promoting of goods and service that are been developed by business enterprise.A good marketing technique or policy will help the firm to gain a better revenue generation andattract maximum number of client or buyer to purchase its products or services. For the report,Your destination is been taken as the organisation of context. It is a UK based transportationcompany. The report will lay emphasis on roles and responsibilities of a marketing officer with aproposed structure's plan and operations that are been followed in a marketing department of anenterprise. Also, the impact of role and responsibilities on an organisation will be taken inthought process. Other than this, the 7P's of marketing mix is been analysed for an organisationwith regard to National express is taken for achieving the business objectives. Apart from this, abasic marketing plan is been offered for the nationwide expansion of cited transportationenterprise.PART 1 a) Key duties and responsibilities of marketing officer and structure of operations of marketingdepartmentMemorandum To – The Top ManagementFrom – Tim Smith (Marketing manager)CC- Marketing officerDate- 24/8/2018Subject - Duties and responsibilities of a Marketing Officer and its contribution in wider tothe wider organisational objectivesThe marketing officer performs various roles in order to ensure that organisation goals andobjectives are achieved (Stern and Porr, 2017) Manager is responsible for managing

resources of organisation and developing marketing plan which will help in achievinggoals. His main purpose is to increase sales in various areas to expand business operations.A marketing manager performs a wider role in context to organisation. The various dutiesare describes below :-Creating a marketing plan – It is the first and foremost responsibility of marketingmanager. He has to develop an effective plan to advertise products and services. Amarketing plan is very essential for company to promote their products (Babin andZikmund, 2015) Without these goals and objectives cannot be achieved. Plan is developedby predicting sales, marketing activities, etc. it shows that what activities are to done, whenand in which area. Identify potential markets – Manager has to identify potential markets by identifyingneeds and demands of people. This is done to expand company operations in differentmarkets. Manager analyses data to evaluate which market will be the best for company toincrease sales and profits. This is done be segmenting the markets according to variousfactors. Selecting channel of distribution- Manager analyses in what ways product will bedelivered to customers. For this he developed and select channel of distribution so thatproduct can be delivered in quick time (McGuinn and Higgins, 2017) It is very essentialthat product is delivered in right time. This is done by selecting appropriate suppliers,distributors, etc. Evaluating product – Manager collects data and information from research anddevelopment department. This is done to develop product and services to meet demands ofpeople. Manager role is to decide what modification or alterations are to made in products.Launching new product- Manager is responsible for launching of new products in themarket. He decides what activities are to performed, when and how it will be performed.This is done by identifying needs of people in different markets. Manager ensures thatproduct must be launched in right time (Baker and Saren, 2016).Manages overall activities- Manager handles daily operations of marketing activities. He

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