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Marketing Essentials Duties and Responsibilities

   

Added on  2020-10-04

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Marketing Essentials
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TABLE OF CONTENTSINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Explaining duties and responsibilities for marketing officers and structure and operationsof marketing department.........................................................................................................1P2 Explaining how these duties and responsibilities will contribute to wider organisationalobjectives................................................................................................................................3TASK 2............................................................................................................................................4P3 Using 7P's compare Your destination approach with National express in achievingbusiness objectives.................................................................................................................4P4 Producing a basic marketing plan for nationwide expansion............................................7CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONFor a company to have its own marketing department who can look after thepromotion, distribution, advertising and selling of product or services is very essential.Marketing is that function of any organisation which can lead it to development andgrowth.. The present report is about Your Destination which is a new transportationcompany, specialised in private personal hire to industrial level facilities in UK. As anew entry in the transportation industry Your Destination need to expand its marketarea and to compete with National Express, “the market leader”. For this expansionand growth Your Destination is required to to set up objective, do SWOT andPESTLE analysis, and work according to 7P's of marketing mix.TASK 1P1 Explaining duties and responsibilities for marketing officers and structure andoperations of marketing department.Today every companies are having their marketing department which isresponsible for marketing planning and the execution of the plan in business todevelop and grow company. Marketing officers or marketing managers are the head ofthis department whose duty is to make marketing plan for the company and executethe plan. The duties of marketing officer include expenses and planning, maintainingbrand image in market, expansion of company, collecting customer feedback andexperience and making policy by analysing the risk (Akbar, Omar and Wadood,2017). It is the responsibility of marketing officer to make, execute and analyse thegrowth of marketing plan. Your Destination is a new transportation company which isspecialised in private personal hire to industrial level transportation facilities in UK.As it is a new company so surely need to expand its business nationwide level and tobe able to compete with National Express who is presently a market leader intransportation industry. For this expansion and growth Your Destination need to firstknow the duties and responsibilities of marketing officer and to make a marketingplan as well.Expenses and planning- the first and foremost duty of the marketing officer isto do the marketing planning which will tell Your Destination what is the1
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objective and goal of department. Marketing officer will plan according to needand demand in market and planning will also include all expenses whichdepartment and company will incur. Without planning for marketing officerwill never know where they are lacking behind form the other market playersof transportation industry.Maintaining brand image in market- only planning what is to be done andwhat is to be achieved is not enough marketing officer also need to maintainthe brand image of Your Destination. Maintaining brand image and reputationof Your Destination is in the hands of marketing officer the message which it isgiving to customers is very essential in the growth of company and its revenuegeneration (Badrinath, 2016). Brand image is possible only when the companyis able to bring innovation in transportation industry which help the company indeveloping and attracting new customers in market.Expansion of Your Destination- if planning and maintenance of brand imageis done in a well and good manner then surely new customers will get attractedtowards Your Destination and business will automatically expand in market.As Your Destination is now operating in London and Essex and wants tobecome a nationwide company with its branches in Manchester, Newcastle,Glasgow and Aberdeen which is possible only with expansion plan.Collection of feedback- what does customer feel while travelling in the busesof Your Destination or what kind of changes they want to bring in companycan only be learnt by customer feedback. Customer feedback include thecollecting of customers experience and find out the new ways to simplifyrelationship between customer and Your Destination.Executing and analysing the growth of plan- by just planning the marketingofficer will not come to know grow of Your Destination it certainly will needto execute the plan and to analysis the growth of that plan. Progress of the plancan be analysed by growth pattern of company and by calculating profits2
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