Marketing Essentials: Roles and Responsibilities of the Marketing Functions

This presentation on Marketing Essentials discusses the roles and responsibilities of the marketing functions. It covers topics such as assembling and examining marketing information, marketing planning, branding, and promotion. The presentation emphasizes the importance of marketing in promoting products and services in the target marketplace.

Marketing
Essentials
Task 1

Introduction
 Marketing essentials is very important part of the organisation as it
helps in advertising the product and services in the target marketplace.
 In the another words it can be started that it is a process of promoting
the product and services in the different segments of the population so
that customer are aware about the goods.

The Roles And Responsibilities Of The
Marketing Functions
 Some of the function are as follows
 Assembling and examine the marketing information
 Marketing planning
 Branding
 Promotion

Assembling and examine the marketing
information
 Here the manager of the organisation focus on collecting the
information about the customer needs and wants from time to time so
that company can produce the product and services according to their
needs.

Marketing planning
 Under this situations, organisation plans to expand their business to
next levels and increase the sale of different product and services and
which will enhance the profits in the coming years for the company.

Marketing planning
 Under this situations, organisation plans to expand their business to
next levels and increase the sale of different product and services and
which will enhance the profits in the coming years for the company.

Branding
 The organisation focus on giving the brand image to its product and
services so that customer can identifies the product in the complex
market place.

Promotion
 Under this process the product is promoted to different location so
that goods and services comes in notes for the target market so that
company are able to increase their sale in the market place.

Role And Responsibilities Of Marketing
 Marketing with the finance department: under this part, the
marketing department needs to have coordination with the
finance sections in the company.

Role And Responsibilities Of Marketing
Marketing with the research and development : The R and D
departments needs to have market reach to know more about the
customer needs so that company can produce more goods and
services according to the wants of the customer.

Marketing with sales department : In the context of HSBC
bank , the manager have to increase their number of customer
by providing various different type of services in lesser time
period.
Role And Responsibilities Of Marketing

Conclusion
.
As per above discussion, it can be stated that
marketing is very important part of any
organisation as it helps in placing the right
product in the right kind of market at the
prefect timing. The organisation has to conduct
and have a good relationship with another
department of the company so the all the
functions of company can be performed
smoothly in the market. The company has also
examine the various marketing mix to place
the product in the target audience .

References
 Baker, M .J. and Saren, M. eds., 2016. Marketing theory: a student text.
 Campbell, R., Martin, C. and Fabos, B., 2018. Media essentials: A brief
introduction. Bedford/St. Martin's.