Roles and Responsibilities of Marketing Functions in Hospitality Marketing

Hospitality Marketing
Essentials

Table of Contents
INTRODUCTION...........................................................................................................................3
TASK 1............................................................................................................................................3
P1) Describe the key roles and responsibility of marketing functions.......................................3
P2) Critically analysed roles and responsibilities of marketing which are interrelated with
other departments to the organisational context.........................................................................5
TASK 2............................................................................................................................................7
P3) Differentiate between two organisation adapting marketing-mix tool in order to
enhancing profitability of company............................................................................................7
TASK 3..........................................................................................................................................12
P 4) Examine basic marketing plan for an organisation in effective manner. .........................12
CONCLUSION.............................................................................................................................14
REFERENCE................................................................................................................................14

INTRODUCTION
Marketing is a societal process that is focussed on creation of need for the target segment of
customers so that they can be attracted to be part of exchange process with organisations. Each
organisation is utilized various promotional tool which come under as marketing and main
person to achieved the goal and objective of firm. Presently the report is based on the discussion
of Hotel Bulgaria that is a 4 star business hotel and is 4th largest building in Bulgaria. It includes
various kind of services which helps to build strong relationship with customers (Arafah, 2019).
Presently there is discussion of the roles & responsibilities of different marketing functions that
are part of wider organisational context. There is use of marketing mix analysis to draw relevant
conclusions and prepare a marketing place to achieve specified laid objectives.
TASK 1
P1) Describe the key roles and responsibility of marketing functions.
Marketing functions play major role in an organisation in order to includes various kind
of activities and operations. It is essential for company because it helps to achieved target of
company. It involves selling or buying products and survives due to operations performed in
smooth manner. In context of Bulgari hotel, marketing head formulated strategies with easily
promotes goods and services. It considered different roles & responsibility which are mentioned
below.
Identifying customer needs and wants-: These is the basic function of every
organisation because without customer cannot generated profit, there has no sales revenue.
Marketing department is responsible to analysed and know about the taste, preference and
market trends of customer so easily fulfil all the requirements of customers. In relevance Bulgari
hotel marketing manger assign the roles for their subordinates to evaluates need of customer in
order to utilize techniques (Asimah, 2018).
Market research-: marketing function play vital role in order to conduct market research
to identify market trends, taste and preference of customer as well as examine the potential
customers which easily sale goods and provides services. In context of organisation, it also
helps know about competitor strategy and evaluates business environment accordingly modify in
products and services.

Attaining goal and organisation-: Marketing functions set targets which accordingly
promotes the product and services in order to achieved profitability along with enhancing sales
revenue. It includes various kind of activities which employees also participated it impact
improve the performance of company. Bulgari hotel of marketing manager play crucial role
because handle daily routine sales target and enhancing customer segment so it leads to increase
goodwill of firm at marketplace (Brennan, 2020).
Satisfy customer needs and wants-: Marketing head modify product and services
according to needs and wants of end users. It possible as provide a full of satisfaction to
customer in order to proper arrangement are made. In relevance of organisation, it focused
business strategies because overall performance of organisation impact image of the firm. It
includes provide high quality of goods and services which helps to achieved all level of
customer satisfaction.
Enhancing profitability-: Further role of marketing department promotes goods and
services in that way to increasing sale revenue which impacts on profitability of company. On
that basis Bulgari hotel expansion of business operation and developing new products and
services so developing brand image in the eyes of customer (Brown, 2017). It develop healthy
relation with customer because they retain longer period of time. It provides various kind of
discounts offers on the festival season on products and services. Moreover, focusing on
responsibility to conduct all these activities at larger level so they able to making profit and
easily achieved profit of company.
Branding of product and services-: In present scenario it is necessary to developing
branding of product and service and then serves to final customers. Marketing function
developed a product at marketplace in that way to easily recognizes on the basis of colour, taste,
symbol and name so it is essential activity and present in front of customer in very effective
manner. In context of Bulgari hotel developed branding of products and services and basically it
is responsibility of marketing manger to present product and services in front of customer very
attractive as well as presentable manner.
All of the above functions is essential in context of firm so accordingly developed
marketing plan and after successfully evaluation key role and responsibility of marketing
department so in order to achieved the organisation of objective and increasing sales revenue.
So, all these functions performed in effective and efficient manner.