Marketing Essential.

Marketing Essential

Contents
INTRODUCTION...........................................................................................................................1
PART 1...........................................................................................................................................1
Covered IN PPT...........................................................................................................................1
PART 2...........................................................................................................................................1
a.) Comparison among two firms apply marketing mix.......................................................1
b.) Marketing Plan.....................................................................................................................4
CONCLUSION...............................................................................................................................7
REFERENCES..............................................................................................................................8

INTRODUCTION
Marketing is regarded as the procedures where an entity involves into the function of
promoting its product or services among audiences. This intent to leads its attraction towards
the offerings of firm for gaining value from them. The key aim of marketing procedure to
enhance income as well as assure firm’s constant profitable development for longer duration.
Moreover, it is one of the vital processes which assist company to influence huge customer
base and also assure enhance market share holding reflective industrial sector (Blythe and
Martin, 2019). For this report, the undertaken company is Argos which is a leading British
Catalogue retailer and having headquarter is in Ireland, UK. It is the subsidiary of Sainbury’s.
The topic which is going to be discussed in this report are roles and responsibilities of marketing
function and interrelationship among various functional areas. Along with this, Comparison
among two firms applies marketing mix and marketing plan is also discussed in this report.
PART 1
Covered IN PPT
PART 2
a.) Comparison among two firms apply marketing mix
Marketing mix is considered as a theory of marketing that states plan of action and
strategies employed through entity for developing long lasting optimistic impression upon
audiences at huge extent (Othman and et. al., 2019). Moreover, this may be determined as
concepts which encompasses component such as product, price, place, promotion process,
people and physical evidence. As Argos is a well known as catalogue retailer that realizes the
importance of strategically application of marketing mix components so as to develop brand
awareness into market area. One of their huge competitors has been recognized to be
ROBERT DYAS. The comparative marketing mix of both firms is described below:
Components Argos Robert Dyas
Product The product states as the items that
entity render to their targeted
marketplace. Respective entity
basically deals into catalogues.
Instead of this, the firm deals into
marketplace such as refrigerators,
This deal into the categories of
product such as laundry items,
gardening items, electronic
appliances, kitchen items and
many more that are sold into
England.
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