Marketing Essential

Marketing plan for a
KFC

Executive summary
Marketing is the process to develop the deep
understanding of the product between customers. Present
marketing plan has been discussed about the company
KFC. Marketing plan enable to achieve company set
objectives and goals.

Mission statement
The main purpose of KFC is to offer best chicken items
to food lovers in the best taste and best quality.

Target Markets
Target Market customers of KFC is chicken lovers who
loved to eat chicken dishes or young youth who
obsessed with food.

Marketing strategies
Marketing strategies helps to select the best possible
action plan in order to meet company objectives. It
also helps to make the good connection between all
customers with the company (Wirtz and Lovelock,
2017).

SWOT
Strength
it has global presence in
the market
it has secret recipe of the
product
It offers both veg or non
veg outlets.
Weaknesses
KFC products consists
unhealthy fats.
It faces difficulty in
managing their global
outlets.
Opportunity
It has a market expansion
growth
it can also adopt market
penetration
Threat
High competition rate
Lack of Material prices

REFERENCES
Ansah, M. O., 2016. Cultural Heterogeneity towards Standardization and Adaptation
of Marketing Mix: A study on Multinational Companies in Ghana. International
Journal of Business and Social Science. 7(3). pp.14-26.
Latasha, K. and et.al., 2016, January. Analyzing the Impact of Sensory Marketing on
Consumers A Case Study of KFC. In Proceesings of the International Conference
on Tourism, Hospitality and Marketing (IC16 Mauritius Conference) (pp. 21-23).
Mahoney, C., 2015. Health, food and social inequality: Critical perspectives on the
supply and marketing of food. Routledge.
Onatolu, A., Akwaowo, E. and Zobisch, P., 2016. Business Strategic Leadership,
Marketing, and Cultural Competence in International Business. J Bus Hum
ResourManag. 2(011).