This assignment analyzes the marketing mix (4Ps) and SWOT analysis of Cadbury, a well-known confectionery company. The marketing mix includes product, price, place, and promotion strategies used by Cadbury to gain market share. The SWOT analysis identifies strengths such as strong brand name, weaknesses such as dependence on confectionery business, opportunities like increasing reach in rural markets, and threats such as health consciousness and competition from other brands.