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Marketing Essential of Cadbury- Assignment

   

Added on  2020-11-12

13 Pages3559 Words59 Views
Marketing Essential

ContentsINTRODUCTION...........................................................................................................................3MAIN BODY..................................................................................................................................31. Marketing concept including current and future trends...........................................................32. Overview of different marketing process................................................................................43. Roles and responsibilities of marketing manager....................................................................54. Marketing interrelation with other functional departments.....................................................65. Value and importance of marketing role.................................................................................66. Significance of having effective interrelationship between different functional departments77. Comparison of application of marketing mix..........................................................................77. Basic marketing plan for organization.....................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12

INTRODUCTIONMarketing is a tool in today’s business organization. It refers to the understanding of customer needs, creating relation, making of customer driven strategy in order to get customer satisfaction with profit maximization. To better understand this concept, the company Cadbury, Birmingham, England has been selected. The company deals in confectionery product. It operates its business across the world more than 50 countries. There are some key roles and responsibilities of marketing function which has been explained in this particular report. These roles and responsibilities are related to the organization which is also being explained. As marketing mix plays an important role in the formulation of marketing, is being discussed in this present report. Apart from this a marketing plan is also being developed for organization.MAIN BODY1. Marketing concept including current and future trendsMarketing is a management process by which products and services are move from the concept to customers. It helps in determining the products and services which needs to deliver to the customer at what price and at where it needs to be places. The marketing is an important tool of communicating about product and services of organization to the people.Current trends of Marketing:Now days the marketing trends have been improved over the previous trends like TV, radio and newspaper etc. The new marketing strategies took place and big organization like Cadbury also using these trends. Some of current marketing trends are discussed below:Social Media Marketing:This is the most famous and common trends in marketing which are uses by every organization whether it’s a big or small business. The social media like facebook, Instagram and twitter are medium of entertainment and sharing people stories in public. But company’s like Cadbury is using a marketing platform and promoting their products all around the world through social media (Naeem and Naz, 2013).Internet video advertising:Internet video advertising is also similar to social media marketing. It involves in stream ad video whenever user use social media than company’s post some in stream ad video to create awareness among the more number of people.

Future trends of marketingThe marketing in future might be tough for companies. As companies have to built deep relationship with customers instead of superficial. In future companies might have to depend more on applications. As with the help of gadget like smart phone and tablet companies would be able to identify need of customers.2. Overview of different marketing process.There is a complete process for marketing which helps companies to set their objectives and achieve them effectively and efficiently. The process is discussed below:Mission:The mission refers to objective of company which is being achieved by shared commitment of employees. As mission of Cadbury is Working together to create a brand that people love (Ormrod and O’Shaughnessy, 2013).

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