Marketing Essentials Assignment | TUI group

Marketing
Essential

Table of Contents
Table of Contents..........................................................................................................................2
INTRODUCTION...........................................................................................................................3
Overview of the company..............................................................................................................3
DISCUSSION.................................................................................................................................3
Identifying the company is using the MIS and its components and tools for marketing............3
The effectiveness of the company using MIS for marketing, information gathering and
communication..........................................................................................................................5
the effectiveness and ineffectiveness of using MIS for marketing, gathering information and
communication..........................................................................................................................6
CONCLUSION...............................................................................................................................7

INTRODUCTION
Management information system is broadly referring to the system of the computer
which has been provides manager the tools for organizing, evaluation and effectively
managing the departments with the organization. TUI is a travel operator and also the
subsidiary in the TUI group and this company is established in the London stock
exchange market. This report will study the tools of marketing information gathering and
communication and also the effectively use of the MIS in the organization ( Laudon and
Laudon,2016).
Overview of the company
Tourism union international is a multinational travel and tourism company which
has the largest leisure of tourism and travel company in the world. It offers so many
services such as agencies, travel, hotels, cruise, airline, ships and so many retail stores.
Company has been globally served their services. TUI group has provided and serve so
many services to their customers such as it operates the group-owned the income
agencies and hold the interest in the incoming agencies almost all the countries of their
relevance of the tourism and travel market. It offers broad range of the services which
includes excursions, transfers and round trips which contribute in the quality assurance
in so many destinations.
DISCUSSION
Identifying the company is using the MIS and its components and tools for marketing.
Management information system is basically study of the technology, people,
organization and also the relationship among the employees in the TUI. Management
information system. The professional of the MIS helps the organization for maximizing
the benefits and revenues from the investment and in the personnel, equipment and
also the process of the business. In this the employees are oriented the field with the
emphasis on the services through so many technologies of the TUI. The positive
aspects for the TUI from MIS is it minimize the information which is overloaded because

it changes the larger amount of the data for summarizing and avoiding the confusion
which
has been arises when the managers of the TUI have all the information and data with
the detailed facts and on the other hand the negative aspect for TUI of the MIS is the
budgeting of the MIS is too much difficult because it is expensive and only afford on the
basis of the profit of the TUI(Laudon, and Laudon, 2015).
There are so many information uses the TUI technology where all the level of the
system collects the information of all the operations in the TUI. It also stores and collect
all the data and process for the TUI. Management aggregates and all the disseminates
of the data in the form of information where it needed all the information for carrying out
the daily operation of the TUI. The employees who working in the TUI for paying the
bills to the individuals who makes the decision of the employees. The advantages of the
using this tool in the TUI is it facilitate the planning process and also improve the quality
of the plants for providing the relevant and accurate information for the decisions. From
increasing the complexity and size of the TUI mangers lost the personnel contacts with
the scene of the operations (Noe, and et.al., 2017.).
MIS is a system which has been designed for supporting the marketing decision
making in which the marketing data is gathered, analyses, stored and distributed to the
mangers in the accordance with the needs of the regular basis and also gathering the
information and data for the organization for the multiple online systems, analyses the
information and also reports the data for adding in the management decision making. It
also helps in the communication of the people and in their decision-making process.
The professional of the MIS creates the system of the information for the data for
the management in the TUI such as storing, analyzing the data, searching. The manage
the various information system for meeting the needs of the managers, customers and
staff.by working collaboratively in the TUI with the various members in the work group,
as well as the customers and also the clients. The professional of the MIS are able to
play the vital role in the area where the information’s such as the integration, security
and exchange of the information. MIS is the major role in the TUI will learn to design,

implement and also using the information system in innovative ways to increase the
effectiveness and also the efficiency of the TUI.
Management information system is a tool and also is used by the TUI for
gathering the information, compile and also analyses the collected data. It is a highly
integrated with the TUI computer system and basically involve the database with the
vast amount of the information and Data. It is very useful in the communication system
of the TUI where it helps in communicating with the customers and employees as well.
The positive aspects of the management information system is it can manage overall
look of the brief and information in the TUI. Where it can use the statistics for competing
in the market. TUI owners take the actions in so much less time and quickly which is
time saving in the critical situations and it also make the better communication in the
TUI with the employees and customers. from all that the organization easily manage in
better in different departments and also coordinate better within the TUI becomes better
in future (Doolin, 2016).
Along with such marketing tools there has been influences of various techniques which
are required to be considered by professionals. It includes social media marketing, graffities on
walls, posters, hoardings, offline advertisement etc. however, implicating such tools would be
effective in communicating the business idea in mass.
The effectiveness of the company using MIS for marketing, information gathering and
communication
The positive impact of the MIS tools on the TUI is brings the coordination
between employees and customers because it facilitates the integration for the
specialized activities which keep the department aware about the issues and problems,
requirements of the customers and of the other departments and on the other hand the
disadvantages of the MIS in the Tourism union International decreases the
effectiveness due to the frequent changes in the top managements and it only works for
the quantitative data not for the quality of the data and information which is collected for
TUI and another drawback of the MIS in the TUI is when the data which gathered for the
company is not beneficial then the result of the collecting information and data is
useless (Lippeveld, Sauerborn, Bodart, 2016).

It controls the decision and deal with the policy issues and also operational
decision which concern the management of the TUI. One of the most primary function of
the MIS in the TUI is it supports the decision of the management and also the task of
the MIS study is to centered on the extension from which it has the ability collect,
process the data and analyses it. It helps the organization in their planning, organizing,
coordinating and also controlling the situations and decisions of the TUI. It is continuing
in the structure and also interacting with the people, procedures for gathering the
information and communication. From that it synthesis the data and send it to
responsible for meeting the places of the market needs in the TUI. The negative aspect
of the MIS is it so much expensive to maintain and set in the company and it is only
established by the skills of the owners. It is online connected so any time it gets hacked
from other person for collecting the information (Robey, 2015).
the effectiveness and ineffectiveness of using MIS for marketing, gathering information
and communication.
The effectiveness of the marketing decision has been proved that the it has the
strong information system which has been offered to the TUI for the competitive
advantages. There are so many risks which has been faced by the organization from
MIS is there are so many opportunities which are missed and also it may lack of
awareness of the environmental changes and also the competitors’ actions. The
collection of the data might be difficult sometimes for analyzing in several times and
also the marketing plans and decisions has not been properly reviewed by the
management. Sometimes the data which has been collected are not proper and
disappointed. From continues monitoring of the system and procedure from which the
changing in the environment has been regularly viewed (Chaulagai, and et.al., 2017).
The management transformation system is effective and sometimes not effective
because of changes in the concept of the TUI and day by day increasing the demand of
the customers and it is effective because MIS encourages the decentralization of the
authority which is possibly when there is a system of the monitoring the operations at so
much lower level. It is successful because it is used in measuring the performance and
also making the necessary changes in the TUI procedures and plans and on the other

hand it is not effective in so many situation such as the quality of the outputs for the TUI
which governed by the quality of the inputs and also there are so many lack of flexibility
for updating itself in the TUI (Gorry and Scott Morton, 2019).
CONCLUSION
Management information system or the management information services both are
the same for organizing the firm. It is an acronym for the management and it is
collection of the information and data of the systems, procedures, hardware and also
where all the people work together for the process, stores and producing the information
which is useful for the company. This report will conclude the overview of the
organization and also the effectiveness and ineffectiveness of using the management
information system in the organization. Moreover, it will conclude the critically evaluation
of the management information system in the marketing of the company.

REFRENCES
Books and journals
Laudon, K. C. and Laudon, J. P., 2016. Management information system. Pearson
Education India.
Laudon, K.C. and Laudon, J. P., 2015. Management Information Systems: Managing
the Digital Firm Plus MyMISLab with Pearson eText--Access Card Package. Prentice
Hall Press.
Noe, R. A. and et.al., 2017. Human resource management: Gaining a competitive
advantage. New York, NY: McGraw-Hill Education.
Doolin, B., 2016. Power and resistance in the implementation of a medical management
information system. Information Systems Journal.14(4). pp.343-362.
Robey, D., 2015. User attitudes and management information system use. Academy of
Management Journal. 22(3). pp.527-538.
Chaulagai, C. N and et.al., 2017. Design and implementation of a health management
information system in Malawi: issues, innovations and results. Health policy and
planning. 20(6). pp.375-384.
Gorry, G. A. and Scott Morton, M. S., 2019. A framework for management information
systems.
Lippeveld, T., Sauerborn, R., Bodart, C. and World Health Organization, 2016. Design
and implementation of health information systems.