logo

P2 Roles and responsibilities of marketing related to Coca-Cola

   

Added on  2021-01-03

15 Pages4827 Words31 Views
MARKETING ESSENTIAL
P2 Roles and responsibilities of marketing related to Coca-Cola_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function............................................................1P2 Roles and responsibilities of marketing related to Coca-Cola...............................................3TASK 2............................................................................................................................................5P3 Comparison of ways by which Coca-Cola apply marketing mix for marketing planning....5TASK 3............................................................................................................................................8P4 Basic marketing plan for Coca-Cola......................................................................................8CONCLUSION..............................................................................................................................10REFERENCES..............................................................................................................................11
P2 Roles and responsibilities of marketing related to Coca-Cola_2
P2 Roles and responsibilities of marketing related to Coca-Cola_3
INTRODUCTIONMarketing is an effective process through which company can improve its sales andprofitability further. For this, organisation uses various tools and technology in order to providebest quality of products to its customers. In recent times, there are different kinds ofcommunication tools which company can make use of for promoting their activities. Coca-Colais the firm which is taken in this assignment (Walliman, 2015) . It is one of the renownedcompany that is providing its services worldwide. Report will focus on key roles andresponsibilities of marketing function and along with this roles and responsibilities of marketingthat are related to the given organisation. Other than this, different ways by which marketing mixcan be applied for making effective planning will be mentioned in this report and lastly; basicmarketing plan for an organisation in included in this report. TASK 1P1 Key roles and responsibilities of marketing functionMarketing is a concept which is done in order to provide satisfied products to its endcustomers and for this; companies assumes consumers as their biggest assets so that they canperform their activities in a better manner. Therefore, marketing is considered as an importantcomponent for business management. There are different kinds of roles and responsibilities thatare performed by various departments in order to execute the plan properly. In context withCoca-Cola, marketing is playing an important role in communicating and providing all therelated information to its customers so that they can buy products according to their choices andpreferences.Marketing function is determined as a role that helps them in identifying what is going inthe market and how they can make potential products for fulfilling the needs and wants ofcustomers. As a result, it will help company in gaining superior position at market area for alonger period of time. It includes advertisements, promotions, distribution for sales, customerservice and many more (Tariq, 2013) . Some of the key marketing functions are explained belowfor having better understanding:Market analysis: Coca-Cola is a leading company in the world and it has great marketshare and value. Primarily, their main focus is on manufacturing goods is which are soft-drinks,diet coke, sprite, Fanta etc., before doing market analysis they are focusing on customers. For1
P2 Roles and responsibilities of marketing related to Coca-Cola_4

End of preview

Want to access all the pages? Upload your documents or become a member.

Related Documents
Roles and Responsibilities of Marketing Function in Coca Cola
|16
|4601
|62

Roles and Responsibilities of Marketing Functions in Coca Cola
|12
|3385
|57

Marketing Essentials in Coca Cola
|12
|3741
|57

Marketing Essentials Assignment - Coca-Cola
|12
|3023
|52

Marketing Essentials INTRODUCTION 1 TASK 11 P1 Key roles and responsibilities of marketing function
|11
|3155
|326

Marketing Essentials Assignment - Coca Cola
|13
|3861
|392