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Marketing Essentials INTRODUCTION 1 TASK 11 P1 Key roles and responsibilities of marketing function

   

Added on  2021-02-18

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Marketing Essentials

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Key roles and responsibilities of marketing function ...........................................................1P2 Interrelation of marketing activities with other wider organisational functions ...................4TASK 2............................................................................................................................................6P3 Application of marketing mix in the process of marketing planning....................................6TASK 3............................................................................................................................................7P4 Formulation of marketing plan for organisation....................................................................7CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................13

INTRODUCTIONMarketing is important management process which includes movement of final goods oforganisation in market for its consumption by customer's. There are many other importantfunctions are performed by marketing manager in organisation which includes development ofproducts as per preferences of customers, fixation of pricing policies as per the paying capacity,selection of best routes of distribution and deployment of best promotional activities to attractcustomers in large numbers (Al-Ekam and et. al., 2012). There is huge importance of theseactivities within the organisation for the purpose of survival in market and attainingsustainability in operations. Coca-cola is multinational organisation which provides diversifieddrinks in market.In the present report explain about, concept of marketing, importance of marketing fororganisation, determination of key marketing marketing functions along with the roles ofpersonnel, relation of marketing activities with other functions of organisation and designing ofmarketing mix for planning of marketing activities to accomplish business objectives. Also,formulation of marketing plan for organisation. TASK 1P1 Key roles and responsibilities of marketing function MarketingMarketing refers to all the activities which company perform to acquire clients orcustomer. Involved advertising ,selling ,delivering product to customer’s .It is done in differentway through slogans, packaging, celebrity support and media influence. The supreme goal ofmarketing is to match a company's product according to customer needs and wants to insureprofitability (Baker and Magnini, 2016).Importance of marketing for coca colaDevelop awareness – Marketing help to create awareness among people about theproduct as already coca-cola customer know who are they ,what they offer ,where they canfind ,when to purchase their product.Gain sales – Their marketing campaign is at its best which get popularity andremembrance in very short time and people like to become their customer ,which directlyincrease sales.1

Increase trust - When some company continuously doing campaign customer able tocreate trust and loyalty in our business. Coca cola always take this benefit as customer ensureabout the quality of product they offer.Creates employment – Marketing is a activity which involve large number of people toperform. It involve functions which is production, buying ,selling, financing, transport,warehousing, risk bearing , packing and standardisation etc. Coca cola gives employment tolarge no. of people as huge persons involved in performing all such activities (Campbell andMartin, 2012).Source of new ideas – Marketing as an instrument of measurement, give info about newdemand pattern, so accordingly changes can be made in the goods. With the help of this cocacola company also make alteration in their product and attract more and more customer’s.Development of economy – Marketing is the thing ,makes the economy strong andstable,the lesser the stress on this function,the weaker will be the economy,Coca cola has bighand in the upliftment of the economy.Key marketing functions It a role which help a company to identify and point towards beneficial products for themarket they continue and then promote by differentiate from available similar products. It aimportant part every company or organisation done. It starts from identifying what client needsand end with satisfying client needs. It include performing strategy formation,market research,financing an enterprise, producing a marketing plan, and product development, productdesigning, product development, promotion, pricing, distribution for sale, customer service andpublic relations. In modern marketing has other functions apart from that has to gathering themarket info and examine that info (Dibb and Simkin, 2014). There are many functions areperformed by the marketing department of Coca-cola which should be understood from thefollowing points defined below:Market analysis: It is important activity which includes the functions related to researchof the different perspectives of market which are present in business environment andhaving significant impact upon functioning of organisation. The evaluation is done withthe aim of attaining information which improved decision making management in future.Such information is related to preferences of target customers, number of competitors andquality of their products and market trends which are present in industry in current2

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