Roles and Responsibilities of Marketing Function within Nestle

Marketing Essentials

Table of Contents
 Introduction
 TASK 1
• P1: Explain the key roles and responsibilities of the marketing function within Nestle
• P2: Discuss how roles and responsibilities of marketing relate to the wider organisational context
 Conclusion
 References

Introduction
Marketing means activities undertaken by the
company in order to promote effectively the buying
and selling of the products or services. The
activities includes promotion, selling, distribution of
good to consumers or to other businesses.
Marketing process uses the tool popularly known as
“marketing mix” to attain sustainability in the
changing environment.