Marketing Essentials: Roles, Responsibilities, and Marketing Mix

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................................3
LO1..............................................................................................................................................................3
P1 Explain the key roles and responsibilities of the marketing function.................................................3
P2 Explain how roles and responsibilities of marketing relate to the wider organisational context.......3
LO2..............................................................................................................................................................3
P3 Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.....................................................................................3
LO3..............................................................................................................................................................6
P4 Produce and evaluate a basic marketing plan for an organisation.....................................................6
CONCLUSION...............................................................................................................................................9
REFERENCES................................................................................................................................................9

INTRODUCTION
Marketing is one of the most essential activity that is being performed by any of the
entity for attaining their goals and target. There are number of activities that are being performed
under marketing which relates with advertising, distribution of goods and many more. All of this
activity plays the huge role for business entity as it certainly gives direction to attain the targets.
In context of the file, the chosen entity is Nestle is Swiss based multinational company which has
been performing its business activity quite effectively. The company was founded in the year
1866 by Henri Nestle. The headquarter of the company is located in Vevey, Switzerland.
Company mainly deals in food processing sector for attaining their targets.
As per the requirement of assignment there are some of the important questions which
will be explained in detail and those questions relate with key roles and responsibility of the
marketing functions. Along with this, marketing mix will be discussed upon two different
organisations. At the end marketing plan will be prepared for effective result.
LO1
P1 Explain the key roles and responsibilities of the marketing function.
Covered in PPT
P2 Explain how roles and responsibilities of marketing relate to the wider organisational context.
Covered in PPT
LO2
P3 Compare the ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives.
Marketing Mix can be explained as the process in which organization tries to form
effective plans and strategies so that they can promote the products of a company for attaining
the targets. This is also crucial because it will allow to identify the company like Nestle that what
are those products and services that company must offer to their potential customers. Talking
about Nestle, there are number of rivalries for the company in current situation but the major
rivalry for the entity is Unilever which is performing quite effectively for attaining their targets