Roles and Responsibilities of Marketing Function in Cadbury

Marketing
Essentials
1

Table of Contents
Marketing...................................................................................................................................1
INTRODUCTION .....................................................................................................................3
P1. Explain the key roles and responsibilities of the marketing function.............................3
P2. Roles and responsibilities of marketing that relate to wider context of organisation.....5
P3) Ways to apply marketing mix in planning process to achieve business objectives........7
TASK 3 ...................................................................................................................................12
P4 Marketing Plan of Cadbury............................................................................................12
CONCLUSION .......................................................................................................................15
2

INTRODUCTION
Marketing essentials can be characterized as the attributes that facilitates in the
enhancement and improvement of the marketing functions and activities of a business
organisation. The major objective of the marketing essentials is to persuade and influence the
target consumers towards the organisation's products and services. Cadbury is one of the
leading confectionery enterprise in the United Kingdom. The business operations of Cadbury
is expanded all across the globe The report highlights upon the roles of marketing function of
Cadbury and how the same relate to the broader organisational aspect. It discusses the
application of marketing mix in the respective company. It also involves formulation and
examination of marketing plan of the concerned organisation.
P1. Explain the key roles and responsibilities of the marketing function
Marketing is a primed frame of tasks for upgrading and advertising goods and
services so that sales can be promoted and buyers can attain a high profits which will gratify
the needs and desires of them. This will increase their savings and thus the buying capacity
which will lead to indirect increase in sales of a respective company and thus the income. In
such context, the main aim of Cadbury is to influence its target market, which consists of all
ages due to variants in the products which it deals in(Bernstein, D., 2018). When target
market is influenced and promoted to buy on frequent basis, it will lead to increase in sales of
products of cadbury. To enhance the marketing, the role and responsibilities play a significant
role as people are diverted to a product only when they are persuaded towards a respective
product, thus eliminating its competitors. For this Cadbury is performing all possible
measures which can help it to compete with Nestle. Chief purpose of marketing is to persuade
determinant market place to buy product and services from a respective organisation. The
major purpose can be preferably carried through by pursuing bit by bit procedure of
marketing function which mainly involves four strategic step:
 First Step Breaking down the possibilities available in the market place which
basically involves evaluating the wishes and desires of buyers.
 Second Step After breaking down the market area, the succeeding step involves
selection of target market that is a prime framework of potential buyers to whom
products and services are required to be offered.
 Third Step When the target market is defined, the next step belongs to development
of marketing mix strategies that assist in upgrading and advertising products in an
3

effective and efficient way of formulation towards customers(Blythe, J. and Martin,
J., 2019).
 Fourth Step This is the last and final step which involves carrying out of ideas and
plan of action in a manner that they are developed for encouraging and boosting the
buyers.
Marketing mix plays a significant function in persuading the captive target market to buy any
product or service of an organisation. It is an accumulation of different functions that assist in
employing the products and services in accordance to the needs and requirements of
consumers. These set of activities helps in evaluating the desires and tastes of consumers that
boost in estimating the demands of coming time in a market so that the goods can be faced in
accordance to the requirements given. Underneath are the duties and obligations of the
marketing manager: Marketing Information Management or MIS:- It also refers to the research of
market and plays a significant part in advertising department. In this marketing
manager performs a research in a captive target market in context to examine the
wishes and desires of consumers. This assists in evaluating the characteristics or
welfare that organisation's goods must employ for providing satisfaction regarding
consumer's needs and wants(Brooksbank, R., Subhan, Z. and Miller, S., 2018). This
subject matter in further manner assists in developing needs and wants. This subject
matter speculates systematic plan in such a manner that it imparts towards the
attainment of competitory reward in market area. Marketing managers of cadbury
performs research of market in a way to evaluate the dynamic requirements of buyers
and systematic plans exploited by rivals. Knowledge of Market:- Attaining a knowledge of the market area is an utmost
precedence of any and every organisation, so as of cadbury. It informs regarding the
condition of market and their needed coming demands. This includes both internal
and external factors. The information of market assists the company in debuting new
goods and getting benefited by available possibilities of market. Monetary status:- The purpose of monetary issues are of high importance. The
finance plan is formulated and finance is assigned by cadbury manager so that tasks
are performed smoothly. The marketing team lay focus on the area from where
finances can be obtained easily to widen scope of business. Packaging of goods:- The buyers are drawn by the packaging of product and for this
there has to various differences in packaging so that more and more consumers pulled
4