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P1 Roles and responsibilities of a marketing function

   

Added on  2021-01-02

14 Pages4260 Words296 Views
Marketing
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MARKETINGESSENTIAL
P1 Roles and responsibilities of a marketing function_1

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................1P1 Roles and responsibilities of a marketing function................................................................1P2 Marketing impact and interlinked with other functional departments...................................3TASK 2............................................................................................................................................5P3 Marketing mix to marketing planning process to achieve business objectives.....................5TASK 3............................................................................................................................................9P4 Evaluate a marketing plan of Tesco.......................................................................................9CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTION In today's times, marketing essential is an very main part of every organisation forsustaining within a market for a long rime. Due to this it help in understanding the customersdemand, wants and taste. In this, company can make their decisions which will help in gaining acompetitive benefit within a marketplace (Babin and Zikmund, 2015). Beside this, producing agoods according to the customers requirements will aid in earning higher level of profits.Managers of firms make a plan of marketing for achieving goals within a span of time. Tescowas established by Jack Cohen in 1919 in UK. It is an industry of retailing along with that theyhad establish 6,553 shops within the different areas. Its products are superstore, hypermarket,convenience shop and many more. In this report, it include the functions roles and responsibilityof marketing along with that they will make a marketing plan and also analysed the marketingmix of the company. TASK 1P1 Roles and responsibilities of a marketing functionMarketingIt is a belief that company have to analysed the wants and needs of buyers as well asmaking a decisions of rational for competing rivals in fulfilling their requirements. Variousorganisation used these ideas. Marketing trendsTheir are various trends of marketing some of it are current which are used in modern eraas well as future. Some of marketing trends are:Relationship marketing as this emphasizes retention as well as customer satisfactionrather than making a sales. Industrial marketing in which a industry sell their goods to others organisation for sellingthem again later on, use them in manufacturing other typical products or qualityimprovement for selling them again (Baker, 2014). Societal marketing is an responsibility of an organisation to find out interests, needs andwants of a targeted market as well as provide them as per their requirements moreeffectively and efficiently. 1
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Future public relation is participatory is an social media is updating a country ofpublishing as well as slowly the country of public relations. Process of marketing Situational process find out the unexploited buyers desires and satisfying them as well.They also understand the companies environment and its capability to fulfil theirrequirements. Marketing strategy is an next process after finding out of opportunity, in this theydevelop a strategic plan (Batt, 2013).Marketing mix decisions are well defined of tactical are made of pricing, product,promotion, process, people, place and physical evidence. Applying and control is they analysed the outcomes closely after launching of goods. Roles and responsibilities of marketing functionTesco is having an marketing department which is very main part for the firm as they doa research which aid in taking a adequate decisions for achieving their goals within a period oftime. Their are various types of roles and duties of marketing are given below in detail: (Source: Roles and responsibilities of marketing functions, 2018)Product: It is made for satisfying wants as well as needs of buyers. They aid in attractingvarious numbers of consumers can be accomplished by several manners. Promoting a2Illustration 1: Roles and responsibilities of marketingfunctions, 2018
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