Marketing Essentials

Marketing Essentials.

Contents
INTRODUCTION...........................................................................................................................1
MAIN BODY...................................................................................................................................1
Part One: Marketing concept and interrelation................................................................................1
Task 1..............................................................................................................................................1
P1.Discuss and analyse about Roles and Responsibilities of Marketing function.................1
P2. Explain the interrelationship between marketing within organisation context................3
TASK 2............................................................................................................................................5
Discuss of Marketing Mix elements to achieve organisational objectives.............................5
Part 2. Marketing Strategic Plan:.....................................................................................................8
Task 3...............................................................................................................................................8
P4. Developing and evaluating for Marketing Plan...............................................................8
CONCLUSION..............................................................................................................................12
REFERENCES..............................................................................................................................13

INTRODUCTION
A Concept of marketing is one of the most innovative and creative practice on which to selling
distributing advertising and promotion of products and services. The main purpose of marketing
is to fulfilling the demands of customer as they are seeking for their requirement to better
achieve and they can fulfill their needs effectively (Ali and Anwar, 2021). The function of
marketing helps the organisation to know the needs and demands of customer with changing
times and following the marketing Trends that has to lead the company towards comedy
advantages. The market research plays an important role in our company where they scooters
information related to the product demand market Trends and other specification which essential
for any business while dealing with customer in behalf of product pitching in computer market
place. Therefore, the function of a business attract more customers target market that product by
reflecting the positive benefits ( Pasquinelli and et.al, 2021). As per the report the operation is
considered Tesco PLC is on the largest retail plan in organisation within United Kingdom stop
Tesco PLC is the only company where they offer quality of Airtel services with lower price as
they have many competitors in a competitive market in marketing segmentation. Tesco used to
deal with their retail business in many countries like United Kingdom United States, India etc. In
this report it is divided on part 1 and part 2 do as part 1 is specify about market industry relations
in which roles and responsibility of marketing function and Organisation prospective are
highlighted. In second part there is a marketing strategy plan which reflect about specific
company e procedure of their planning at the time of bringing new product in competitive market
place.
MAIN BODY
Part One: Marketing concept and interrelation.
Task 1.
P1.Discuss and analyse about Roles and Responsibilities of Marketing function
The process of marketing is a structure rise and it is a philosophy of business in which any
organisation can take place to consider steps for creating more and more product and service
awareness towards customer for their information and knowledge. The motive to create
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awareness if that customer would get to interact with product and services as well as the
company on which company can get to know about their needs and wants and on that particular
process a particular company can manufacture products or services as per their according of
demand of customer ( Ranjbari and et.al, 202). In this process promotion selling and distribution
plays an important role to focus on increasing business growth where the sales concept is a seller
oriented on which Marketing concept is consumer oriented. Aspirant Tesco prospective their
marketing and selling department major focus on customer demand as well as also following the
marketing Trends where they can gain better competitive advantage. Tesco has to faces tough
competition in competitive market place because there are premium and medium scale of retail
business on which they only focus on customer demands and competitive advantages. Customer
needs that business specified to satisfy Integrated Marketing to work under the Holistic approach
and profitability which pencil motivation for every business operation.
The concept of B2B is type of business to business where one business is directly connect with
other business effectively.they use to sell their decision makers of any specific business
perspective. This can involve everything from better table software. The another factor is
Business to Customer (B2C) which deals with business to provide product and service to directly
customer for example Amazon and other E-commerce business is type of both B2B and B2C.
Roles and responsibility of marketing functions: Better understand customer needs: it is a basic primary role of marketing manager to
understand as well as forecast need of customer by protecting existing Trends and
changing processes within the market ( Fandos-Roig and et.al, 2021). Tesco did well and
understanding to significance of their function to better gain attraction of customers and
buying a better customer satisfaction Trace competitions: By tracing the competition is important for any retail business it will
provide a draw data that what exactly current business is having position in competitive
market. This function can plays important role for Tesco PLC also get is knowing about
their position in market in the same time about developments of competitive rivalries
provide a certain challenges to overcome from it stop to maintaining update about
competition is essential to remain in the market for long term a little help to gain the
competitive advantage (Muhammedrisaevna, Bakhriddinovna and Rasulovna, 2021,).
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