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Marketing Essential Introduction

   

Added on  2021-02-19

16 Pages5313 Words371 Views
Marketing Essential

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of marketing functions...........................................................3P2 Roles and responsibilities of marketing relate to organisational context..............................5TASK 2............................................................................................................................................6P3 Comparing ways in which different organisations apply marketing mix to marketingplanning.......................................................................................................................................6TASK 3..........................................................................................................................................10P4 Marketing plan for organisation...........................................................................................10CONCLUSION..............................................................................................................................13REFERENCES .............................................................................................................................15.......................................................................................................................................................16

INTRODUCTIONMarketing is defined as management and study of exchange relationship. This isconsidered as process of business where relationship with consumers are created and are satisfiedby providing high quality goods and services. It is considered as major components of businessmanagement. As per American Marketing Association, marketing is defined as activity, processand set of institutions in order to create, deliver, communicate and exchange offering values totheir clients, society, customers, partners and others at large (Definitions of Marketing, 2019). Itconsists of selling, advertising, promotion, delivering products to users, consumers andbusinesses. There are different types of marketing such as internet, blog, print, social media andother. With help of marketing, organisation can achieve their set goal and objective in systematicmanner. The enterprise chosen for assigned project is Premier Inn which is British Hotel chainfounded in 1987 at United Kingdom. It is one of the largest hotel brand having more than 72000rooms and 785 hotels. It is operating hotels in different locations such as suburbs, city centre andairports. This report covers various key roles and responsibilities of marketing functions that isrelated to organisational context. The comparison is done for marketing mix with otherorganisation for marketing planning. Also marketing plan has been prepared by organisation inorder to achieve goal and objectives. TASK 1P1 Key roles and responsibilities of marketing functionsMarketing is referred as art and science for creating, exploring and delivering values forsatisfying their target consumers in order to earn profits and gains (Alford and Page, 2015). Itassist in identification of unfulfilled requirements of consumers. This helps in measuring,defining and quantifying market size and potential consumers. In order to run business ineffective and efficient manner, it is very important for marketing function to play various rolesand responsibilities to achieve set objectives. The various roles of marketing assist in businesspromotion and accomplishment of vision of organisation. As this function reach their potentialconsumers, investor in order to increase corporate image in market by providing high qualitygoods and services. The key roles and responsibilities of marketing function in Premier Inn aredescribed below:

Market Information- In an organisation, it is marketing department to identifyrequirements of their consumers and making planning for providing products and services tousers (Barrales‐Molina, Martínez‐López and Gázquez‐Abad, 2014). It is important functionof marketing where respective organisation should collect information from market about tasteand preferences of their consumers. This can includes amount they can pay, advertisementrequired for creating awareness. The role is analysing past records and identifying futurerequirements and responsibilities is to make best decisions through information collected frommarket. Exchange Functions- It is defined as selling and buying of goods and services frommarket (Functions of Marketing, 2019). Premier Inn offers sufficient quantities for meeting theirrequirement which is supported through personal selling, advertising and sales promotions. Therole of this functions is to facilitate about high quality products to their users and responsibilitiesis to deliver it on time. Consumers gets what they have demanded from market in effective andefficient manner so that they can fulfils their need and demand in proper manner. Standardization and Grading- Standardization is defined as producing products at setspecification which ensure to meet quality and quantity. Similarly, grading is defined as goodsclassification that is based on predetermined characteristics. In case of hotel industry, productsand services includes hotel room, food, lodging, bed, Wi-Fi, parking and others should beoffered in proper manner. There are various types of rooms provided by Premier Inn which areclassified as per business class, family class, luxury and others. The role of this function is toprovide standard and grading facilities to their consumers as per their requirements andresponsibilities is to implement this in business for offering to different users. Marketing Planning- It is defined as the ways through which firm can achieveobjectives of business in terms of increasing market share and profits (Beall and et. al., 2012). Italso includes various aspects such as promotion, production level and others. Here, Premier Innmakes market plan on basis of their user need and demand. As organisation run their businesswith help of their consumers so their requirement need to be given first priority. The role is toanalyse market and considering future profits of business and responsibility is to implement beststrategy for planning to sustain in competitive era. Financing- This is the essential function of marketing for every organisation. It isresponsibility of finance manager of Premier Inn to make plan and budget for allocating to every

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