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Marketing Essentials for Travel and Tourism

   

Added on  2020-10-22

15 Pages4306 Words274 Views
Leadership ManagementMarketing
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MARKETING ESSENTIALFOR TRAVEL ANDTOURISM
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Table of ContentsINTRODUCTION...........................................................................................................................1LO 1 ................................................................................................................................................1Key roles and responsibilities of marketing function.................................................................1Roles and responsibilities of marketing are related to wider organisational context..................2Analysis roles and responsibilities of marketing related to marketing environment..................3Interrelationship between marketing and other functional unit..................................................3Key elements of marketing function and interrelate with other functional units........................3LO 2 ................................................................................................................................................4Compare marketing mix of Belmond hotel with park plaza hotel..............................................4Different tactics applied for achieve business objectives...........................................................7LO 3.................................................................................................................................................8Basic marketing plan...................................................................................................................8Evidence based marketing plan.................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES..............................................................................................................................12
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INTRODUCTIONMarketing essential is the continues process of creating and promoting goods andservices at marketplace. It is the process by which company create values for their customers andbuild strong customer relationship in order to create values for them. Marketing in hospitalityindustry plays important role with effective responsibilities (Baker and Magnini, 2016). It is themanagement process for identifying and satisfying customers requirement profitability. Thepresent study is based on “Belmond hotel” which operates luxury hotels, train services and rivercruises around the world. Study lays emphasis on the key roles and responsibilities of themarketing function and discussion on how that are related to wider organisational context.Report will compare by marketing mix to the marketing planning process to achieve businessobjectives. It will produce basic marketing plan for organisation to meet marketing objectives. LO 1 Key roles and responsibilities of marketing function.Marketing is the science and arts of creating, exploring and delivering values for satisfyneeds and wants of customers. Marketing function are play an important role in hospitality sectorin Belmond hotel. Tour and travel company is related to hotel sector. Travel sector is providebest hotel to their client as per requirement. Various marketing functions are as follows:Customer support services It is the most important marketing function and its play effective role in hotel andservices sector. Hospitality sector is based on providing best customers services. Better customerservices are best part of industry. This marketing function has role to provide correct andvaluable informations customer. With the help of these customers are highly attracted towardsthe company and take it hotel and travel services. This help to build strong relationship betweenthe customers and hotel staff (Baker and Saren, 2016). Marketing planningMarket planning is play an important role in Belmond hotel. The main role marketingfunction is to create and make best market plan in order to increase the sales of belmond. Withthe help of this manager is able to get idea of market needs and wants. This help to make best
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market plan for company. Market planning is help to promote their product and its services atmarketplace. Standardization and grading Standardization and grading is one of the best marketing function and that plays a veryimportant role in Belmond. This includes the producing goods at predetermined specification.This has role to ensure about product which are offers by hotel to customers are establishedquality and quantity (Zimmerman and Blythe, 2017). Grading is help in taking pricing decisionsbecause higher quality of goods attract higher price. This help to attract customers towards hotelwith result of performance. Those are marketing functions which are plays very important role in Belmond hotel andalso help to achieve goals.Roles and responsibilities of marketing are related to wider organisational context.Marketing has various roles and responsibilities which important for company. That arerelated to wider organisational context are as follows:Managing brand imageit is very important to manage brand image at marketplace. This is responsible forpromoting brand image by providing best product and services to customer. For that manager ofBelmond hotel is take support from advertisement and social media. By this hotel is related towider organisational context tom manage their image at market place. Monitoring and managing social mediaMonitoring and managing social media is important marketing element and also relate towider organisational context (Campbell, Martin and Fabos, 2018). Marketing team of Belmondis responsible for manage social media because this help to promote product and services atmarketplace and also in customers mind. It is effective and valuable for Belmond and it plays animportant role in organisation with relate wider organisational context. Conduct customer and market researchResearch is the best part which is help to define target market and opportunities. With thehelp of research manager is able to understand product and services perceived. It is veryimportant role of marketing which is related to wider organisational context of Belmond. Those are roles and responsibilities of marketing which are relate wider organisationalcontext because that are help to promote product and services at market place.
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