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Marketing Essential for McDonald's - Doc

   

Added on  2020-10-23

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MARKETING ESSENTIAL
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Table of ContentsINTRODUCTION...........................................................................................................................1P1 Description on roles and responsibilities of marketing relate to marketing functions..........1P2 How Role and Responsibility of marketing relates to organisational context. .....................3LO 2 ................................................................................................................................................4P3 Description on ways of marketing mix of one organisation to another to achieve overallbusiness objectives. ....................................................................................................................4P4 Description on produce and evaluate the basic marketing plan.............................................8CONCLUSION................................................................................................................................9REFERENCES .............................................................................................................................10
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INTRODUCTIONThe marketing can be termed out as process as selection and development of product andwith help of it price can be determined. It is kind of management process that is responsible forcreation, communication, exchanging offerings that have value for customer, client and societyat large (Cardwell, Williams and Pyle, 2017). With the help of development and implementationof promotional strategy the things can be done in the effective mode. The present report is based on business activities of McDonald's, it is global leadingenterprise engaged in food and beverage enterprise. In order to promote the business function inthe expertise manner it is essential to carry out the all process in the systematic mode. The reportwill look upon the things as are key and responsibilities of marketing functions, comparison ofmarketing mix process to any other firm, evaluate the basic marketing plan. The main aim of thisreport is to make marketing process effectively so that long terms plan of the enterprise can beachieved. LO 1P1 Description on roles and responsibilities of marketing relate to marketing functions.Marketing department has overall responsibility for growing profitability, increment inmarket share and contribution to company growth so that entity can produce quality products(Rapp and et.al., 2017). The McDonald's is taking incentives in order to deal with key roles andresponsibilities of marketing. It has been defined in the following presented manner as are- Roles of marketing departmentDefining and managing brand- The main role of McDonald's is to take initiatives in terms tomanage the brand of the enterprise in the eyes of public so that things can be conducted in theexpertise mode. It can be done if the wants and need of the customer can be analysed properly.The Firm need manage the quality of the products so that buyers can get attracted towards theservices of the enterprise. Producing marketing and promotional materials- The marketing department like McDonald'sare responsible to promote the good and services. They should be up to date to the commoditiesand services. With help of effective marketing strategies, the firm can able to advertise theirproduct and services to the customers. 1
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