Marketing Essential Report McDonald

MARKETING ESSENTIAL

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Role and responsibilities of marketing functions..............................................................1
P2 Explanation about how roles and responsibility of marketing relates to the organisation..3
LO 2.................................................................................................................................................4
P3 Comparison of the ways in which McDonald applies the marketing Mix and how it
different from other organisation............................................................................................4
LO 3...............................................................................................................................................10
P4 Evaluation of basic Marketing plan of the McDonald....................................................10
CONCLUSION..............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing is a very important aspect for business enterprise by which firm can introduce
its product and services in the market. It is an activity by which organisation introduce and
promote its commodity in the market and attract large numbers of customers. In simple words, it
can be said that marketing is a process under which company sales its product and services to
customer and its value is determined in terms of money (Aaker, 2011). It includes activity like
advertisement, promotion, distribution, packaging, production, marketing research etc. The
following report provides depth knowledge and understanding about the marketing process, its
function, roles and responsibility and importance with respect of McDonald. It is one of the
largest food retailer which deal with the food products. The main purpose of this report is to
understand the importance of marketing principle, plan and strategies in the business operation of
McDonald. Moreover, marketing mix element has also systematically described in this report.
LO 1
P1 Role and responsibilities of marketing functions
Marketing concept defines that accomplishment of organizational goal is much more
depended upon knowing requirements of target market and deliver them satisfactory products
and services. It is the promotional strategy through which company can promotes its brand
across the world. Marketing can be defined as process through which corporations create value
for the consumers and try to build strong relationship with them.
Current trends
Currently MacDonald is taking support of market its food products through retail stores
and uses promotional campaigns as well. That impacts on its business performance because by
this way number of consumers are getting attracted towards the brand. But when economic
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condition, political, legal conditions get changed then cited firm has to modify its marketing
strategies so that it can sustain in the market for longer duration (Edward, 2000).
Future trends
In future McDonald will take support of online platform and before launching marketing
strategies. Competition is too high and to sustain the brand in such complex environment it
would be necessary to take support of such marketing tool that can help in gathering attention of
mass audience so that it can gain competitive advantage.
Illustration 1: Social media marketing of McDonald
Role and responsibilities of marketing functions
Marketing is one of the major department that supports McDonald in improving its sales
volume and promoting the brand across the world. It plays significant role in the organisation,
role and responsibilities of marketing function in the workplace are as following:
Formulation of strategy
It is the great function that helps the marketing manager in identifying needs of
consumers and accordingly manager can make effective strategies which can support in meeting
with the expectation of clients. McDonald's main aim is to satisfy the users so that they be loyal
towards the brand (Halal, 2003). Marketing department of cited firm discuss the aspects with
senior management team and make strategy before planning promotional campaign. Effective
strategy has helped the entity in increasing its revenues from previous years performances.
Product development
2