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Key roles and responsibilities of marketing in IKEA

   

Added on  2021-01-02

17 Pages4989 Words284 Views
Marketing Essential

Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of marketing functions of IKEA.......................................3P2 How roles and responsibilities of marketing related to wider organizational context .....7P3 Comparing the Marketing mix differ from other organisation.........................................9P4 Basic marketing plan......................................................................................................11CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15

INTRODUCTIONMarketing means creating, delivering and promoting the goods and services to customers.It supports in developing healthy relationship with consumers and raising brand image as well(Babin and Zikmund, 2015). Present study is based on the “IKEA”, it is multinational groupwhich sells and design assemble furniture, kitchen appliances and home accessories. It is worldsthe largest furniture retailer company. It has around 424 stores in more than 52 countries. Thereare over 2.1 billion visitors to IKEA's websites. Study lays emphasis on the concept of marketingand its current and future trends. Study will include different marketing process and the roles andresponsibility of marketing manager in organisation. Furthermore, assignment will explain theway marketing influences and interrelates with other functional departments of firm. It alsohighlights the values and importance of marketing roles and significance of effective relationshipbetween other department. Report will prepare marketing plan and comparison of marketing mixwith other company will be done. LO 1P1 Key roles and responsibilities of marketing functions of IKEAThe concept of marketing aids in analysing customer needs, wants and makes rationaldecisions to beat competitors, increase sales and maximize profit of firm. Five major concepts ofmarketing that are as follows:Illustration 1: Concepts of marketing(Sources: Five major concepts of marketing, 2017)

Product conceptIt the concept of marketing that emphases on offering better quality of product tocustomer in order to satisfy them (Five major concepts of marketing, 2017). Marketing strategiesare focus on continues improvement of product. For example: management of IKEA improvestheir quality of goods and services so that more customers can get attracted towards it. Theproduct concept of good then customers are highly attracted towards the IKEA it is the effectivefor the IKEA. Other hand the product concept is not good then it is affect to the IKEA's managerand sales. It is ineffective concerns for the business.Production conceptProduction concept is one of the oldest concept of marketing. This guide to sellers forimprove production by using effective and best quality and quantity of product. It leads tomarketing myopia. It's only focus on improving manufacture and distribution efficiency ofbusiness. This aids to IKEA to maintain its production and spacing efficiency. Selling conceptIt is the best and important concept of the marketing. It holds the ideas of consumer buyproduct according to consumer needs. According to this concept IKEA carries very high risk. Itfocuses on generating sales transactions not to build long tram and profitable relations withcustomer. Marketing conceptMarketing concept focuses on achieving organisational goals. Company markets productsand services as per the needs and wants of target market and customer (Baker and Saren, 2016).That helps IKEA group to achieve its marketing goal and gaining attention of target customer.The marketing is a effective concerns in this IKEA manager is effect to the business and itsmanager. Marketing of the product and service are help to promote the product and service atmarketplace. It is the effective for IKEA manager other hand the marketing manager is not ableto reach to the target customer then it is affect to the market. It is ineffectiveness concerns ofmarketing function. Social marketing conceptsSocial marketing concept is concept of maintaining or improving both customers andsociety's well being with making effective marketing strategy to deliver values to customers. Ithelps IKEA group to meets with present needs of customers.

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