Roles and Responsibilities of Marketing Department in an Organization

Marketing Essentials
(TASK-1)

Content
• Introduction
• Roles and responsibilities of marketing department
• Roles and responsibilities of marketing department relate to other organisational
context
• Roles and responsibilities of marketing department in context of marketing
environment
• Significance of interrelationship of marketing department with other departments
• Critically analyse and evaluate the key elements of the marketing function
• References

Introduction
Marketing is defined as an activity of influencing
perception and buying behaviour of others by using
various promotional tools such as TV advertisement,
social media marketing etc. It is basic need of every
organisation to use marketing for the growth and
success of their existing products and services.

Roles and responsibilities of marketing
department
Customer satisfaction: This is one of the major roles and responsibilities of marketing
department of Tesco in which the department only focus to satisfy the need and
demand of customers.
Market research: This is a role and responsibilities of marketing department in which
they handles the different factors that is raised in the market. The change in market
and the different trends of the market is continuously change or updated by which
the behaviour of the customer's also changes.