Marketing Essentials (Part-A)

Marketing Essentials
(Part-A)

Content
• Introduction
• Key roles and responsibilities of the marketing function
• Roles and responsibilities of marketing relate to the wider organisational context
• Significance of Interrelationship between Marketing and Other Functional Units of
Burberry
• Conclusion
• References

Introduction
Marketing is an ongoing activity which
follow some set of instructions to
create, generate, communicate, deliver,
exchange and develop the offers that is
most precious for the companies’
partners, clients and most importantly
customers because it helps in satisfying
the needs and wants of the targeted
market to earn profit.

Marketing department play a very crucial role
to accomplish the mission of the company. It
helps to promoting the company business. It
helps in coordination, promotions and
communication and manage a healthy
relationship between company and potential
customers. This department represents the
good and positive image of the company.
Different roles and responsibilities
performed by Marketing
department