Marketing Essential

This presentation provides an overview of marketing strategies and concepts, including the implementation of marketing strategies, current and future marketing trends, marketing processes, roles and responsibilities of a marketing manager, and the interrelation of marketing with other departments. It also highlights the importance of marketing in EE Ltd. The presentation is based on the analysis of the telecoms arena within the UK and focuses on increasing profit through effective marketing.

Marketing Essential
( Modification)
Part 1

EE Ltd.
 EE is a standard in the
telecoms arena within the
UK.
 Approx. 30 million peoples
are using their network.
 The headquarter is
established at Hatfield.

INTRODUCTION
 It refers to the process through whixh companies are able to
achieve objective.
 Essential step for increasing profit of the company.
 The present essay is based on the implementation of
marketing strategies.

Marketing Concept
• It helps the organisations to analyse the needs of their
customers and then try to satisfy those needs.
• Today most organisations have implemented the marketing
concept to increase their profit.

Marketing Concept

Different Marketing Concepts
Following are the 5 concepts of marketing:
• Production Concept
• Product concept
• Selling concept
• Marketing Concept
• Holistic Marketing concept

Current & Future Marketing
trends
Following are the current marketing trends:
• Mobile advertising and developing mobile apps
• Gadgets
• Storytelling Commercials
• Association with other brand
• Marketing through Social media.

Cont...
Following are the future marketing trends:
• Marketing by customer reviews
• Offline advertisements
• Customer’s data mining
• Multiple brand marketing under the same portfolio.
• Marketing Processes

Overview of marketing
processes.
 Marketing functions are able to generate effective results for
the EE Ltd.
 Implementation of all the steps in sequential orders is
considered as an essential requirement for increasing
outcomes.
 Following are the steps that are considered in marketing
processing:

Cont...
 Analyzing marketing of the company
 Identifying existing marketing situations
 Target marketing
 Developing marketing strategies:

Roles and responsibilities of
Marketing Manager.
Following are theroles and responsibilities of marketing
manager:
• Analyse market opportunities and company’s ability in the
market.
• Assess the demand of a product.
• Develop marketing strategy and objective.
• Handling budget .

Cont...
• Structure different marketing campaigns.
• Evaluate the performance of the campaigns.
• Emphasize on increasing sales.
• Understand the marketing trends.

Interrelation of marketing &
other department Functioning.
 Interrelation in departments is considered as an essential
element of marketing.
 With the help of this approach companies are able to build or
develop trust among users.
 In this era, telecommunication sector is the fastest growing
sector.

Importance of marketing role in
EE Ltd.
Some of the significance of marketing role is narrated below-
 Analysing the situation of the market and positioning EE
Ltd in the market.
 Develop a strategy in accordance with the market segments
and targeted market.
 Prepare the perfect marketing mix for the EE Ltd.
 Understand the competitor’s promotional strategy and take
steps to keep themselves in race.

Significance of interrelationship
between the departments
Some of the significance of such interrelation is narrated below-
 Creates a healthy and competitive environment in the
company
 In product development, interrelation can play a significant
role.
 It builds the trust between the departments, and reduces the
chances of misunderstanding.

CONCLUSION
• Telecommunications market in UK is a very hard sector to do
business.
• With the reduced pricing strategies, EE will be able to meet its
current flaw in brand image
• They should underline on the network extension and coverage,
which will empower them win more market share.

REFERENCES
Books and journals
Heiberger, R. M. and Holland, B., 2016. Bayesian Essentials with R.
Lial, M. and et. al., 2014. Essentials of College Algebra. Pearson
Higher Ed.
Lukito, R. B., Lukito, C. and Arifin, D., 2015. Implementation
Techniques of Search Engine Optimization in Marketing Strategies
Through the Internet. Journal of Computer Science. 11(1). p.1.
Online