Marketing Plan for Burberry

Marketing plan for Burberry

Marketing plan
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 Marketing plan is the framework that is the blue print which describe the
detail information of new product that how to establish the product in market
through overall marketing activities. Thus, marketing plan helps to identify
the requirements of tools and strategies that helps to attract the customer such
as advertisement and promotional strategies, thus, this plan helps to identify
the target customer, helps to achieving the overall objective of the firm,
identify necessary resources and budget, grab the new opportunity by enter in
new market.

Executive summary
Burberry is the fashion related firm formulate the new ideas by making the effective
marketing plan for the purpose of launching a new organic and herbal cosmetic product
to the customer in order to attract the customer and enhance the market share of firm in
cosmetic related services. Thus, the new ideas of launching the organic beauty product
is provided the opportunity to firm that it helps to enhance the competitive advantages.
Situations
It has been analysed that there is high growth in fashion industry. Thus, Burberry
makes the marketing plan in order to enhance the growth in new market, so by
produce the new product for customer it helps to enhance the customer base.

Continue..
Semester in San Francisco 4
•Market research — Burberry makes the marketing plan and identify the customer behaviour
by market research for launching the new organic beauty products. Thus, this research helps to
attract the customer and enhance the competitive advantages. The marketing manager of the
Burberry do the research on the basis of primary and secondary data for the purposes of
establish the new product in market.
•Aim — The main of lunching the organic beauty product is to grab the new opportunity by
enhance the number of customer as well as attracts the existing customer towards the new
product by provide the better quality of product to use the herbal ingredients.