Marketing Essential of Burberry Assignment

Added on - 21 Feb 2021

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Marketing Essential
Table of ContentsINTRODUCTION...........................................................................................................................1Explain Roles and responsibility of marketing function..............................................................1How roles and responsibility interrelate with other functional units of an organization.............27 ps of marketing mix.................................................................................................................4Marketing plan for Burberry........................................................................................................6CONCLUSION................................................................................................................................6REFERENCES................................................................................................................................7
INTRODUCTIONMarketing is one of the essential tool that help to business for competing in modernbusiness environment. Thus, marketing is the set ofactivities used by a organization to achievingthe business goal by promoting the product and services through buying or selling of a product orservice (Duane and Domegan,2019). Therefore, it contains the advertising, selling, anddelivering products to consumers, identify the market place, demand of consumers, helps to buildthe profitable relationship by providing quality products.The present report is based on marketing essential of Burberry. It is the British luxuryfashion house headquartered in London, England. The product line of Burberry is extensive suchas man and women wear, children wear, shoes, beauty product, men’s and women’saccessories.Thus, report will cover the different principals of marketing such as role of marketing,interrelation of other functional unit of an organization. Moreover, report will explain thecomparison of 7 PS. lastly, report will describe the marketing plan.Explain Roles and responsibility of marketing functionMarketing function is the tool that helps a firm to recognize the sources which help firmto exchange the goods and services through different mediums. Thus, it includes different typesof roles such as, this function helps to Burberry for target the customer, market research, makingmarketing plan, product development, pricing strategy(Tollin and Christensen, 2019). As well asthis all strategy helps to making a better advertising, improve supply chain, customer service.Thus, this function is one of the essential tool that helps to Burberry in their future expansion.There are different types of market function that helps firm to achieve the future goal andobjective such as –Marketing planning —it helps to organization to achieve the long term objective. Forexample, by evaluate the marketing plan firm identify their target market and makesproduct according to the needs of customer. Thus, Burberry makes the plan to enhancethe market share and prepare the plan in order to enhance the level of production it'sdirectly impact on the revenue(Zaveri and Amin, 2019).Product designing and development–This function is plays the important role forselling the product in market, Thus, when firm makes the product according to thecustomer, like the product is attractive and branded customer easily purchase the product.Therefore, Burberry makes the highly branded clothes that meet the requirement of1
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