Hospitality Marketing

HOSPITALITY MARKETING

INTRODUCTION
• Hospitality Marketing takes the look about how the segments of hospitality industry that is hotels,
restaurant and resorts utilise the techniques of marketing to promote their products and services.
• Hilton hotel and resorts is the global brand that is considered as full-service hotels, served worldwide.
• This presentation explains the different role and responsibilities of Hotel that are conducting market
research, maximising the awareness of customers etc.

Roles and responsibility of marketing function
• Marketing manager of Hilton hotel and resorts is responsible for maximising the revenue of hotel.
Manager accomplished this by developing the programs so that they increase the occupancy and make
the use of accommodation, meeting as well as the leisure facilities in profitable way.
• Marketing manager must maintain the awareness of the factors that influence this industry and gains
deep understanding of the needs and attitudes of the hotel customers
• Marketing manager is also responsible for coordinating marketing as well as the promotional activities
to meet the needs of guests that are working closely with the other hotel staff to ensure the guests are
being satisfied with the facilities and their time.

CONT..
• Conducting Market Research
• Maximising awareness of Customers