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Marketing Essential of Tesco

   

Added on  2021-02-20

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Marketing essential

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Part 1................................................................................................................................................3Concept of marketing.............................................................................................................3Different marketing process...................................................................................................4Roles and responsibilities of marketing manager...................................................................5Interrelation with other functional departments.....................................................................6Importance of marketing role in Tesco..................................................................................6Conclusion on effective interrelationship...............................................................................7Part 2................................................................................................................................................7Comparing two organisation with the help of 7p's of marketing...........................................7Marketing plan to meet the marketing goals and objectives................................................10Objectives.............................................................................................................................11SWOT...................................................................................................................................114p's of Tesco organic product...............................................................................................11Monitor and controlling........................................................................................................13CONCLUSION..............................................................................................................................13REFERENCES..............................................................................................................................14

INTRODUCTIONMarketing can be termed out as activity that aids to promote the buying and selling theproduct and services to individuals. It can be undertaken with help of advertising, salestechniques and publicity. However, this is defined as set of institution that aids to conduct theservices as to create, communicate and deliver services to consumer and other business as awhole. The study is based on business activities of Tesco, it is a British multinational grocery storeand its headquarter is located in Welwyn garden city, Hertfordshire, England, United Kingdom.The founder of Tesco is Jack Cohen and it was founded in 1919, 100 years ago. It deals inproduct and services as grocery commodities. However, report will outline the activities as to determine the roles and responsibilities ofmarketing managers. Thus, interrelation between the various department of marketing has beendefined to evaluate its functions. Lastky, report has conducted marketing plan to launch organicproduct to full fill the need of health conscious customers. MAIN BODYPart 1 Concept of marketingIt is defined as philosophies that assist the enterprise to study the need and wants of thecustomer’s. Henceforth, enterprise need to take the decision that can lead up to satisfy the needof consumers. There are 5 essential concepts of marketing and current and future trends in itwhich are:1.The production concept- This is the basic concept of marketing. This concept ofmarketing shows the condition of customers who mostly preferred cheap qualityproducts. Almost every manager has focused on high efficiency of production, low costsand mass distribution. Customers take interest in product availability and low prices, toincrease in supply producer have to cut the cost of production as output will increase andmanufacture quality of goods efficiently (Baltes, 2015).2.The product concept- According to this concept they believed that the high quality ofproducts. Focus of managers is on producing high quality products and then improvethem with overtime. The assumption is that customers mostly choose well made products.

They can judge quality. Managers don't approve their success on product and then theywill forget to make improvements in its quality. 3.The selling concept- Organization and consumers, if they left on their own then companywill not purchase enough goods for selling for the firm. Sales and promotion must betaking out because users show hesitation in purchasing the products. This business hashabit rather they have to sell what they have than manufacture wanted products Theorganization have to grab allocated tactics and tools of selling. 4.The marketing concept- This concept is different from all other concepts. The aim of thisprinciple is to cross their competitors or beat them in producing quality of products,communication way with the customers, availability of products and their prices.Consumer is the king here. This concept is based on 4 pillars which are needs of clients,target market, integrated marketing and profitability. 5.The societal marketing concept- Finds the needs, wants and interest in target markets andaccording to them it delivers the satisfaction in more efficient way and more incomparison with their competitors. Production is also completed with the customers'wellbeing in mind (Saura and et.al., 2017). Different marketing process It is a series of steps that allows the company to find out the problems of customers,analyzing opportunities in the market, and create material for marketing to reach the targetedaudience. There are the 4 steps of marketing which includes find and target the right customersin the market.Analysis the opportunities in the market- The basic process of this component is toanalyze the market and find the opportunities which are available because these needsand wants are related to the customers who are not completely satisfied with thecompetitors in the market.Selection of target market- This is the most important step in the marketing process inwhich they have to select the customers which are going to be targeted. For this companycarefully analysis the targeted market to choose the final audience. Development of marketing mix – Demand of the product is affected by using variousactivities of marketing mix. This mix has four p's.1. product- It refers to offering goods and services to market by company.

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