Marketing Essential: Roles and Responsibilities of Marketing Manager at Tesco

Marketing essential

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Part 1................................................................................................................................................3
Concept of marketing.............................................................................................................3
Different marketing process...................................................................................................4
Roles and responsibilities of marketing manager...................................................................5
Interrelation with other functional departments.....................................................................6
Importance of marketing role in Tesco..................................................................................6
Conclusion on effective interrelationship...............................................................................7
Part 2................................................................................................................................................7
Comparing two organisation with the help of 7p's of marketing...........................................7
Marketing plan to meet the marketing goals and objectives................................................10
Objectives.............................................................................................................................11
SWOT...................................................................................................................................11
4p's of Tesco organic product...............................................................................................11
Monitor and controlling........................................................................................................13
CONCLUSION..............................................................................................................................13
REFERENCES..............................................................................................................................14

INTRODUCTION
Marketing can be termed out as activity that aids to promote the buying and selling the
product and services to individuals. It can be undertaken with help of advertising, sales
techniques and publicity (). However, this is defined as set of institution that aids to conduct the
services as to create, communicate and deliver services to consumer and other business as a
whole.
The study is based on business activities of Tesco, it is a British multinational grocery store
whose headquarter are located in Welwyn garden city, Hertfordshire, England, uUnited
Kingdom. The founder of Tesco is Jack Cohen and it was founded in 1919, 100 years ago. It
deals in product and services as grocery commodities.
In this presentation there will outline the activities as to determine the roles and
responsibilities of marketing managers. Thus, interrelation between the various department of
marketing has been defined to evaluate its functions. Lastly, report has conducted marketing plan
to launch organic product to full fill the need of health-conscious customers.
MAIN BODY
Part 1
Concept of marketing
It is defined as a philosophy that assists the enterprise to study the need and wants of the
customer’s. Henceforth, enterprise need to take the decision that can lead up to satisfy the need
of consumers. There are 5 essential concepts of marketing and current and future trends in it
which are:
1. The production concept- This concept of marketing shows the condition of customers
who mostly preferred cheap quality products . Almost every manager has focused on high
efficiency of production, low costs and mass distribution. Customers take interest in
product availability and low prices. To increase the supply, producer have to cut the cost
of production as output will increase and manufacture quality of goods efficiently
(Baltes., 2015).
2. The product concept- According to this concept they believed that the high quality of
products. It is considered as the important aspect. Focus of managers is on producing
high quality of products and then improve them overtime. The assumption is that

customers mostly choose well made products. They can judge quality. Managers will
improve the success of their product if they do not make improvements in its quality.
3. The selling concept- Consumers are left on their own, they will not purchase enough
goods form the firm. Sales and promotion play an essential role, because users show
hesitation in purchasing the products. Some business has habit rather they have to sell
what they have rather than manufacture wanted products by consumers. The organization
have to use allocated tactics and tools of selling.
4. The marketing concept- This concept is different from all other concepts and it was
modern firm use to follow. The aim of this principle is to overcome their competitors or
beat them in producing quality products via communication with the customers,
availability of products and affordable prices. Consumer is the king here. This concept is
based on 4 pillars which are needs of the clients, target market, integrated marketing and
profitability.
5. The societal marketing concept- Finds the needs, wants and interest in target markets and
according to them it delivers the favourite satisfaction as socially and environmentally
responsible. Production is also completed with the customers' well being in mind (Saura
and et.al., 2017).
Different stages of marketing process
It is a series of steps that allows the company to find out the problems of customers,
analyzing opportunities in the market, and create material for marketing to reach the targeted
audience. There are the 4 steps of marketing which includes find and target the right customers
in the market.
 Analysis the opportunities in the market- The basic process of of this component is to
analyze the market and find the opportunities which are available because these needs
and wants are related to the customers who are not completely satisfied with the
competitors in the market.
 Selection of target market- This is the most important step in the marketing process in
which they have to select the customers which are going to be targeted. For this company
carefully analysis the targeted market to choose the final audience. This done internally
with SWOT model analysis along external environment using PESTLE & PORTERS 5
forces model. The company also use STP model.