Marketing Essential (Part 1)

Marketing Essential
(Part 1)

Table of Contents
• Introduction
• Meaning of Marketing
• Concept of Marketing
• Trends in Marketing
• Analyse different responsibilities and roles of marketing
functions
• Roles and responsibilities of marketing function with other
functional units
• Significance of interrelationship of marketing with other
functional unit
• Conclusion
• References

INTRODUCTION
Marketing can be defined as an
activity with the help of which the
satisfaction of the customer is
managed by identifying their needs
and wants. In this presentation, the
organisation taken into consideration
is Cadbury, which is a UK based
confectionery organisation and has
been operating in different countries.

Meaning of Marketing
Marketing can be defined as a procedure that is related to the
individual interest and related with the products or services that
are offered by an organisation. It is beneficial for a
organisation for achievement of higher revenue and higher
profitability. Marketing is a concept that is related to the
philosophy of a organisation to make a analysis of its
requirements.