Marketing Essentials Assignment Solved - Zara

Marketing Essentials

Table of Contents
INTRODUCTION...........................................................................................................................1
LO 1.................................................................................................................................................1
P1 Key roles and responsibilities of the marketing function in Zara.....................................1
P2 Explain how roles and responsibilities of marketing relate to the wider organisational
context....................................................................................................................................4
P3 Compare ways in which different organisations apply the marketing mix to the marketing
planning process to achieve business objectives....................................................................6
P4 Presenting the basic marketing plan for Zara....................................................................8
CONCLUSION .............................................................................................................................14
REFERENCES..............................................................................................................................15

INTRODUCTION
Marketing play very important role in success of every business. This is because, it
contains creation of fashion designers around the world to wholesale buyers and consumers. It
not only increasing sales also encourages brand loyalty among several consumers which
drastically improve company's public image (Čiarnienė and Vienažindienė, 2014).
Present study is based on Zara which operates in fast fashion such as clothing and
accessories to develop creative results and outcomes. They produce high quality of products and
services on affordable price that amalgamate qualities to ascertained qualitative results at
workplace. For gaining insight information of the present report, it covers roles and
responsibilities of marketing functions that are operated by Zara. Furthermore, it includes
relation of roles and responsibilities with marketing function in large context with chosen
business. Moreover, it helps to compare marketing mix elements between Zara and Burberry to
accomplish aim and objectives in positive consideration. At last, it produces detailed marketing
plan for chosen organisation.
LO 1
P1 Key roles and responsibilities of the marketing function in Zara
Marketing function determine appropriate relation with larger business that includes
performing research, producing marketing plan, product development, strategically overseeing
towards advertisement, promotion, etc. Therefore, Zara able to deliver successful results with
effective customer service and public relation. Furthermore, marketing function plays vital role
to promote the business and accomplish mission of the enterprise (Sundell, Löfström and
Johansson, 2018). Marketing plan consider important role to gain desired results at workplace. In
this regard, objectives can be accomplish with financial allocation over planning period.
Roles of marketing function in Zara Defining and managing business brand: It includes defining and managing business
brand of Zara with several activities and tasks. In this consideration, company acts to turn
and define experience towards customers and partners to interact with business goals. Conducting campaign management for marketing initiatives: Marketing proactively
identifies products and services to focus on over the course of sales and then produce
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