Marketing Essentials Roles and Responsibilities- McDonald's

Added on - 22 Nov 2020

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MARKETING ESSENTIALS
Table of ContentsINTRODUCTION...........................................................................................................................1LO 1.................................................................................................................................................1P1.Key roles and responsibilities of marketing function........................................................1P2.Inter-relationship with different functional units..............................................................2M1. Analysis of roles and responsibilities of marketing........................................................3M2. Significance of inter-relationship....................................................................................35 The value and importance of the marketing role in the context of the organisation...........46. Conclusion & significance.................................................................................................47. Comparison of marketing mix elements between McDonald's and KFC..........................58. Business Plan....................................................................................................................10CONCLUSION..............................................................................................................................14REFERENCES..............................................................................................................................15
INTRODUCTIONMarketing is the action of promoting and selling goods in market. Marketing essentials isprocess in which product is manufacturing and delivered to customers. This report will highlightthe essentials of marketing and how marketing is important and interrelated with organizationand trends which are used at present and will be used in the future. In this report marketingmethods and essentials will be discussed. McDonald's is an American fast food company,founded by Richard and Maurice McDonald's in 1940. McDonald's is the second largestorganization with 1.9 million employees. This report will highlight the strategies used byMcDonald's for marketing of its products.LO 1P1.Key roles and responsibilities of marketing functionMarket research-Marketing manager of McDonald’s had diverse kind of obligations to managethe marketing outputs which can be positive or negative in the success of the organisation. It hasto arrange, reconcile and co-ordinate the marketing strategies. Manager who carries basicmarketing activities like branding, making customer relationships etc. Manager has aresponsibility to recruit the new member for the marketing team by supporting HR team. It hasthe authority to keep the data of clients in our records. According to the generation are changingglobally and manager would identify the trends of the market. Through the marketinginformation system managers can easily find the information about product in timely manner.Customer services: The another important function of marketing manager of McDonald's is toincrease the sales. For increasing sales of the company and providing better services toconsumers, it makes the marketing strategy that involve all the information which are required tosales department. It selects the best distribution channel in order to provide the best services tocustomers.Sales:Marketing manager not only promote products but also help sales department inincreasing sales. For increasing sales it focuses on research which involve all the informationrelated customers like customers needs, tastes, demands etc. After researching all the things itprovides these information’s to sales.Manager identifies the market segment to understand the consumer behaviour efficiency.The value added to product is also measured and monitored by the manager. Competitorsare coming from global market like online marketers, brand marketers it has to identify the1
strengths, weakness of the competitor's company. Marketing channels decisions are very difficultin reach to vast and widely area in the modem marketing. Manager of McDonald’s has tocoordinate the logistic management for the suppliers, agents that are purchasing the products,channel of the members, and customers.Managing customer- Managing of the customer through the modem marketing is in good price,timely in manner. Results and stability of the market depends on the skills of marketing manager.Idea makes success of the company and creativity brings the customer attraction. Marketingmanager is responsible for making correct decision for increasing demand of products. Decisionmaking should be powerful for selling goods and services of the company. Conducting researchand analysing needs of target audience is the main duty of marketing manager ofMcDonald’s(Baker and Saren 2016).Promotion:The main and important role of marketing manager is to promote the products of thecompany. Marketing manager of McDonald's focus on promoting the goods and for that itadvertise in newspapers and in television. The main aim of promotion is to increase and createthe demands of the services of the company. department in order to increase profit and sales ofMcDonald's.P2.Inter-relationship with different functional unitsThe role of marketing manager build up the relation between the customer and the company. 4.Marketing influences and interrelates with other functional departmentsMarketing department needs to work closely with all other departments becausemarketing influenced with all departments. If any changes did in other departments then they outthere effect on marketing of that company also because marketing is related to all otherdepartments as well.Marketing department with HR department: Marketing department strongly related withHR. Because HR works in recruitment & selection & training etc. Through marketing an HRperson can know if any recruitment & training is needed for that department then provided tothat. Ex: Through marketing it identifies that services of McDonald's not provided properly tocustomers because lake of training, so it provided by HR department of McDonald's.Marketing department with Finance department: Finance and marketing are two pillars ofany organization because both are interrelated with each other. Finance department earn profit2
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